Please, Sir – Can I Have Some More? January 21
Taking Advantage of Discounted Online Ad Rates During an Economic Downturn
The great irony of an economic downturn such as the one that we are now experiencing, is that while they provide the greatest opportunity for businesses to invest in future growth, most companies feel that they are in no position to capitalize on that opportunity. Considering that the current slump has produced reduced pricing on many items, including advertising, and interest rates have fallen to extraordinarily low levels, making capital more readily available, the question becomes can your business afford not to take advantage of the situation? The temptation to keep the purse strings pulled tight in the face of uncertainty may be the only obstacle between your business and future success.
The economic contraction has been particularly merciless to the advertising industry, especially the interactive segment. With overall advertising budgets shrinking for traditional bricks-and-mortar businesses and the demise of the dot-com companies that provided the lion’s share of online ad spending during the Internet boom of the late 1990’s, the rates have never been lower, and online media outlets have never been more anxious to bend to meet your needs than now. (more…)
