Archive for February, 2002

Maximizing ROI for Paid Search Engine Placements February 15

Posted by Andrew Dimock in Marketing, Other, Search

Paid search engine placement programs, such as those offered by Overture, are the quickest, easiest, and one of the most cost effective ways to ensure that your website appears on the first page of results on major search engines. While the concept is straightforward enough, the implementation of such a program requires a certain degree of finesse in order to see the greatest response rates and return on investment (ROI). Finding the right person or company to manage a paid placement program is a fundamental key to success. (more…)

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The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.



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