Banners: The Living Dead May 2
Like zombies, they mindlessly wander the Internet. No force on Earth seems to be able to stop them. Banners are the virtual living dead of the online ad industry. It started with industry insiders proclaiming their demise. Then marketing people across the business world began to confirm the rumors. Now even the mainstream media have announced the death of the banner. The question is, if they are dead, why do they continue to haunt our browser windows whenever we visit a commercial website? (more…)
