Not So Rich Media? June 3
For the past two years, as advertising dollars have become more scarce and ordinary online display advertisements such as static banners and buttons have produced ever-worse click-through rates, rich media has been universally trumpeted as the future of Internet advertising and possibly its savior. Although rich media has become the norm in interactive advertising and it does indeed hold the potential to help reinvigorate the struggling industry, it has not produced the results that the online advertising industry was expecting. Understandably, advertisers want to know why their expectations continue not to be met. (more…)
