Streaming radio, also know as online, Internet or Web radio, has been around for quite a while (at least as measured in “Internet time”). Over the past several years, it has experienced geometric growth and has become one of the most common uses of online time for the average Internet user. Today, thousands of terrestrial radio stations are streaming their content over the Internet and even more companies have emerged that offer Internet only radio broadcasts. As the audience of listeners has increased exponentially and the demographic diversity has grown, advertisers have begun to show significant interest in including online radio spots in their advertising mix. (more…)