Archive for July, 2002

Stay Tuned – The Future of Internet Radio Advertising

Monday, July 1st, 2002

Streaming radio, also know as online, Internet or Web radio, has been around for quite a while (at least as measured in “Internet time”). Over the past several years, it has experienced geometric growth and has become one of the most common uses of online time for the average Internet user. Today, thousands of terrestrial radio stations are streaming their content over the Internet and even more companies have emerged that offer Internet only radio broadcasts. As the audience of listeners has increased exponentially and the demographic diversity has grown, advertisers have begun to show significant interest in including online radio spots in their advertising mix. (more…)

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The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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