Streaming radio, also know as online, Internet or Web radio, has been around for quite a while (at least as measured in “Internet time”). Over the past several years, it has experienced geometric growth and has become one of the most common uses of online time for the average Internet user. Today, thousands of terrestrial radio stations are streaming their content over the Internet and even more companies have emerged that offer Internet only radio broadcasts. As the audience of listeners has increased exponentially and the demographic diversity has grown, advertisers have begun to show significant interest in including online radio spots in their advertising mix. Continue reading “Stay Tuned – The Future of Internet Radio Advertising” »
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
