The term “viral marketing” has been unfairly vilified in a variety of media outlets over recent months, mostly by people who have only a vague idea what the term means. Perhaps the criticism is based on the negative connotations that the word “viral” conjures up. But in reality, viral marketing is simply marketing industry jargon for “word-of-mouth” advertising via the Internet. Continue reading “Viral Marketing: The New Word of Mouth” »
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
