Viral Marketing: The New Word of Mouth November 1
An Unfortunate Name
The term “viral marketing” has been unfairly vilified in a variety of media outlets over recent months, mostly by people who have only a vague idea what the term means. Perhaps the criticism is based on the negative connotations that the word “viral” conjures up. But in reality, viral marketing is simply marketing industry jargon for “word-of-mouth” advertising via the Internet. (more…)
