E-mail once held the greatest promise of all online marketing vehicles. It can be highly targeted, it enables marketers to engage their customers in a two-way, ongoing dialogue, and users often voluntarily sign up to receive them. In a time that has now past, these attributes led to high click-through and action rates. Unfortunately, much like many successful biological organisms, e-mail marketing appears to be dying out precisely BECAUSE of its tremendous success. Many extinct species disappeared because they overpopulated, exceeding the carrying capacity of their environment – and that is exactly what is happening to e-mail marketing. Continue reading “Are We Witnessing the Death of E-mail Marketing?” »
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
