Are We Witnessing the Death of E-mail Marketing? December 6
E-mail once held the greatest promise of all online marketing vehicles. It can be highly targeted, it enables marketers to engage their customers in a two-way, ongoing dialogue, and users often voluntarily sign up to receive them. In a time that has now past, these attributes led to high click-through and action rates. Unfortunately, much like many successful biological organisms, e-mail marketing appears to be dying out precisely BECAUSE of its tremendous success. Many extinct species disappeared because they overpopulated, exceeding the carrying capacity of their environment – and that is exactly what is happening to e-mail marketing. (more…)
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