Yet another year has passed, and where has the online marketing industry gone? The truth is, not very far. Sure, there has been talk of ad standardization, legislation to control unsolicited e-mail, and selling online advertising in a manner more consistent with television and other traditional media, but the fact is that little progress was made on any of these fronts. The good news is that, even in the face of a weak economy, no ground was really lost. The industry, while not taking any great strides forward, has been able to weather the myriad economic challenges of 2002 with little loss of blood. Given this year of corporate mega-collapses, perhaps that is all that we can ask. (more…)