One key to marketing success is touching your audience in a meaningful way. In order to do that, your message must reach them at the right time and in the right place. The context within which your message is presented is just as important as the message itself. The Internet has been touted as the perfect medium to accomplish this, but given the relatively stagnant online marketing industry, one is left to ponder whether it can live up to this claim. Has online context-based marketing failed because of the medium itself, or is it simply the way that marketers are using it? Continue reading “The Right Place at the Right Time” »
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
