One key to marketing success is touching your audience in a meaningful way. In order to do that, your message must reach them at the right time and in the right place. The context within which your message is presented is just as important as the message itself. The Internet has been touted as the perfect medium to accomplish this, but given the relatively stagnant online marketing industry, one is left to ponder whether it can live up to this claim. Has online context-based marketing failed because of the medium itself, or is it simply the way that marketers are using it? (more…)