Every single site on the Internet seems to be running an online poll these days. Read a story online and you will probably be asked to cast some sort of inane vote about the content of the story you just read. “Do you think Saddam Hussein sleeps in full military dress?” (more…)
“John Anderton! You could use a Guinness right about now.”
Personally addressed holographic advertising in public spaces, viewable only by the recipient – such is the future of advertising according to last year’s science fiction blockbuster, Minority Report. Minority Report explores the issues of predestination and free will, excesses of power in law enforcement and government, identity theft, and strongly hints at the saturation of our daily life by the forces of marketing. The Internet and the underlying power of modern computing has enabled marketers to take a sizeable leap towards reaching this more personal and targeted advertising environment. Unfortunately, most Internet advertising remains mired in the “shotgun” approach, a marketing method most consumers find annoying and wasteful, at best. (more…)
The Bivings Report (TBR) is a source of news, insight, research, analysis and conversation on web-based communications and its increasingly powerful role in the economy, politics and society. TBR content is created, posted and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.
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