Who would have guessed that the Rolling Stones knew so much about brand marketing – “You always say that you want to be free, but you always keep running back to me… I got the real love – the kind that you need.” As the interactive marketing industry increasingly points to the branding power of the Internet, it becomes ever more important for industry professionals to keep the data showing that the Internet offers strong branding potential in perspective. While many studies have indicated the Internet’s branding potential, what is not readily evident is whether that branding power is strongest for building a completely new brand or for enhancing established brands. Continue reading “Time is On My Side” »
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
