Time is On My Side May 1
Who would have guessed that the Rolling Stones knew so much about brand marketing – “You always say that you want to be free, but you always keep running back to me… I got the real love – the kind that you need.” As the interactive marketing industry increasingly points to the branding power of the Internet, it becomes ever more important for industry professionals to keep the data showing that the Internet offers strong branding potential in perspective. While many studies have indicated the Internet’s branding potential, what is not readily evident is whether that branding power is strongest for building a completely new brand or for enhancing established brands. (more…)
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