In early 2001, Macromedia Flash was widely touted as the next big thing in e-mail marketing. In theory, e-mail marketing pieces embedded with Flash can combine the power of direct marketing, interactivity, and even a television commercial-like ability to convey a more complicated storyline. Add to this the ability to easily pass it along to friends, colleagues, and family – thus introducing a viral aspect to the campaign – how could any marketer possibly resist? Continue reading “Should You Flash Your Audience?” »
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
