Should You Flash Your Audience? August 1
In early 2001, Macromedia Flash was widely touted as the next big thing in e-mail marketing. In theory, e-mail marketing pieces embedded with Flash can combine the power of direct marketing, interactivity, and even a television commercial-like ability to convey a more complicated storyline. Add to this the ability to easily pass it along to friends, colleagues, and family – thus introducing a viral aspect to the campaign – how could any marketer possibly resist? (more…)
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