Trying Too Hard?
Wednesday, September 3rd, 2003Have you ever had the feeling that you are just trying too hard? Looking around, have you noticed other companies and organizations successfully utilizing the Internet to build brands, attract customers, and/or promote their ideas without investing the significant amount of capital that your company has (without achieving nearly as good results)? In all likelihood, you have – and then you began to ponder what they are doing that you are not. The answer is simple, but quite revolutionary from the marketer’s perspective. (more…)
