Ten Rich Media Ad Formats That Are Powering Online Advertising
Wednesday, October 1st, 2003The interactive advertising industry is being driven by a number of rich media formats and technologies that promise to break through the clutter and garner the audience’s attention. These ad formats and technologies enable advertisers to enhance the user’s experience (and thus their brand) through interactivity, streaming video, animation, and sound. This month, we briefly examine ten of the best of these rich media formats. (more…)
