Building More Than Just a Web Site
Thursday, March 11th, 2004Building an aesthetically pleasing, well-designed site that provides excellent, easy to access content and even robust e-commerce functionality may no longer be enough for companies that want to fully capitalize on the power of the Web. Today, many world-class companies are trying to utilize their Web sites to create virtual communities of loyal customers, who pose and answer questions amongst themselves, share stories and tips, and propose new product features. In a truly successful Web community, the customers themselves become company advocates who promote its products and help support them. (more…)
