Archive for September, 2004

New Media and Politics

Tuesday, September 7th, 2004

Continuing the discussion commenced in last month’s article, which examined the role of the Internet in this year’s presidential election, it will be useful to take a look at some of the research and projections out there regarding the Internet’s influence on the race to the White House. This month’s discussion will consider the results of a survey conducted several months ago by the Pew Research Center. A quick scan of their results confirms the notion that the Internet is indeed a medium of enormous political potential. In a report entitled, “Cable and Internet Loom Large in Fragmented Political News Universe: Perceptions of Partisan Bias Seen as Growing, Especially by Democrats,” the Pew Research Center made several significant findings, all of which support the Internet’s function as an increasingly dominant means of communication. (more…)

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The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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