Archive for November, 2004

Media Bias and Advertising November 5

Posted by Andrew Dimock in Marketing

Although it is clearly naïve to believe that any source of information can be truly unbiased, it is necessary for certain people and organizations to attempt to maintain as much objectivity as possible. Given that nothing exists in a cultural vacuum, the media has also been subjective, throughout history and across cultures. If nothing else, the media has always been biased towards the culture within which it resides. But, when it comes to news, the media has at least attempted to maintain the appearance of objectivity in its reporting, whether or not the appearance reflected the reality. (more…)

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The Bivings Report (TBR) is a source of news, insight, research, analysis and conversation on web-based communications and its increasingly powerful role in the economy, politics and society. TBR content is created, posted and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.



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