Archive for December, 2004

Video Game Advertising

Friday, December 3rd, 2004

Video games have emerged as a very powerful medium at the same time that many other forms of traditional media are losing ground. Video games garner a tremendous amount of time and concentration from individual gamers and the audience of gamers continues to broaden into new demographics that cross gender, age, and income lines, so it is only natural that advertisers have taken notice. Whether considering advergaming or in-game product placements, the market for video game advertising is inarguably poised to skyrocket. (more…)

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

Search Site

Archives

2008
Jan Feb Mar Apr May  
2007
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2006
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2005
Jan Feb Apr May Jun Jul
Aug Sep Nov Dec    
2004
Jan Feb Mar Apr May Jun
Jul Aug Sep Nov Dec  
2003
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2002
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2001
          Dec