Cell phones have become an integral part of most people’s daily lives. In fact, it is such a part of my life that if I happen to forget it at home or in my car, or worse yet I forgot to charge it and my battery goes dead, I freak out because I feel like a major life function has been snatched away from me. Sure, it sounds overly dramatic, but I know that I am not alone here. My cell phone contains all of my personal and business contact numbers – without it I cannot reach anyone. The only numbers that I remember anymore are the quick dial numbers in my cell phone. It is no wonder, given our attachment to our phones, that customization has become so prevalent. Cell phone screensavers, photos, ring tones, cases, faceplates, etc. have become important forms of self-expression. As such, there are new opportunities to use these items for branding purposes, especially ringtones. (more…)