Search engine marketing can be broadly divided into two main categories – search engine optimization and paid search placements. Both methods have a place in a company’s overall online marketing strategy, but one or the other may be more suitable for a particular situation. Each also has its own unique set of costs, benefits, and challenges. Continue reading “SEO vs. Sponsored Listings” »
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
