Archive for December, 2005

So Where Are All The Corporate Bloggers? December 24

Posted by Gary Bivings in Marketing, Media

So how many corporation actually have a blog? There doesn’t seem to be any handy directory to answer this question. There is a blog, however, that tracks blogs for the Fortune 500. You can find it here. What’s interesting is how few large companies actually have at least one blog. According to this index, onl 22 have one or more blogs — 4.4%. So given all the hype about blogs, this number begs the question, “Why so few?”

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The Bivings Report (TBR) is a source of news, insight, research, analysis and conversation on web-based communications and its increasingly powerful role in the economy, politics and society. TBR content is created, posted and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.



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