(1) The print circulation of the top Japanese newspapers is staggering.  The five largest newspapers in the world in terms of circulation are all from Japan.  The largest Japanese paper, Yomiuri Shimbun, has a circulation of 14,067,000.  To put that in perspective, the largest paper in the United States, USA Today, has a circulation of 2,310,000. 

(2) Every single newspaper site we looked at in Japan when conducting our study offered some form of special service designed to serve content on cell phones.  In most cases, this takes the form of a cell phone version of the website that users have to pay and subscribe to separately.  Sixteen of the twenty one Japanese papers we looked at offers this kind of service.  Goes to show how fundamentally different Japanese newspapers and Internet habits are from ours in the U.S.

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