A few months back Edelman Public Relations and the blog search engine Technorati announced a partnership. The gist of it seems to be that Edelman gave Techorati some funding to fast track the expansion of Technorati into other countries.
Due to Edelman’s recent troubles, some folks are raising questions about the propriety of the deal.
Me? I’d prefer that a search engine I use not take money from a PR firm in the business of molding public opinion (note that this comes from someone who does interactive PR). People love Google because they trust it and it works. They trust that the results don’t contain any human bias.
By cutting this deal, Technorati opens itself up to criticism that they are tweaking their results to help Edelman and its clients. It rasies questions I wouldn’t want raised if I was Technorati.
What do you think?
| Trackback URL |
