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	<title>Comments on: Cond&#233; Nast Buys Reddit: One Small Step for Social News</title>
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	<link>http://www.bivingsreport.com/2006/cond-nast-buys-reddit/</link>
	<description>The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.</description>
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		<title>By: Chris Anderson Calls for &#8220;Radical Transparency&#8221; in Media &#187; The Bivings Report</title>
		<link>http://www.bivingsreport.com/2006/cond-nast-buys-reddit/comment-page-1/#comment-22569</link>
		<dc:creator>Chris Anderson Calls for &#8220;Radical Transparency&#8221; in Media &#187; The Bivings Report</dc:creator>
		<pubDate>Thu, 14 Dec 2006 00:26:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2006/cond-nast-buys-reddit/#comment-22569</guid>
		<description>[...] (5) &#8220;Let readers decide what&#8217;s best. We own Reddit, which (among other things) is a terrific way of measuring popularity. Why should we guess at which stories will be most popular and give those preferential treatment?&#8221; Absolutely. This is exactly what I was hoping for when they bought Reddit. I would just say that there is a sweet spot between a popularity-based news view and an editor-controlled view that hasn&#8217;t really been hit on yet (I know Netscape is trying). How about giving the user the ability to switch between the popular and editor views of the site?  This was what we tried in our redesign of USA Today. [...]</description>
		<content:encoded><![CDATA[<p>[...] (5) &#8220;Let readers decide what&#8217;s best. We own Reddit, which (among other things) is a terrific way of measuring popularity. Why should we guess at which stories will be most popular and give those preferential treatment?&#8221; Absolutely. This is exactly what I was hoping for when they bought Reddit. I would just say that there is a sweet spot between a popularity-based news view and an editor-controlled view that hasn&#8217;t really been hit on yet (I know Netscape is trying). How about giving the user the ability to switch between the popular and editor views of the site?  This was what we tried in our redesign of USA Today. [...]</p>
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		<title>By: Webomatica</title>
		<link>http://www.bivingsreport.com/2006/cond-nast-buys-reddit/comment-page-1/#comment-9120</link>
		<dc:creator>Webomatica</dc:creator>
		<pubDate>Thu, 02 Nov 2006 14:12:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2006/cond-nast-buys-reddit/#comment-9120</guid>
		<description>&lt;strong&gt;Reddit Acquired: A Personal View...&lt;/strong&gt;

Here&#8217;s a neat little trick of the interweb. I get a link to my Reddit post from a blog I&#8217;ve never heard of before (Raw Thought by Aaron Swartz), and it turns out Swartz is a Reddit employee (well, technically now Wired employee). He has a p...</description>
		<content:encoded><![CDATA[<p><strong>Reddit Acquired: A Personal View&#8230;</strong></p>
<p>Here&#8217;s a neat little trick of the interweb. I get a link to my Reddit post from a blog I&#8217;ve never heard of before (Raw Thought by Aaron Swartz), and it turns out Swartz is a Reddit employee (well, technically now Wired employee). He has a p&#8230;</p>
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		<title>By: Deep Jive Interests &#187; Hungry Hungry Hippos! Reddit Gobbled Up By Conde Nast</title>
		<link>http://www.bivingsreport.com/2006/cond-nast-buys-reddit/comment-page-1/#comment-8661</link>
		<dc:creator>Deep Jive Interests &#187; Hungry Hungry Hippos! Reddit Gobbled Up By Conde Nast</dc:creator>
		<pubDate>Tue, 31 Oct 2006 20:26:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2006/cond-nast-buys-reddit/#comment-8661</guid>
		<description>[...] Look for this acquisition to cause more rumours to swirl about Digg&#8217;s acquisition, which, quite frankly, has died down over the past few days &#8212; and possibly bump up any asking prices (since the competition for social network sites just fell by about 1/3). Much like how Digg could be plugged into MySpace and used as a strange &#8220;oracle&#8221; device, Todd Zeigler from Bivings, has an excellent point about Reddit &#8211; and how it has uses for more than the traffic it brings. The publisher could create a single destination site where all the articles from its various publications are aggregated and voted on using Reddit technologies. Alternatively, Condé Nast could add Reddit views to the websites of all the magazines they own in order to provide a “social” view of the magazine’s content in addition to an “editor” controlled view. [...]</description>
		<content:encoded><![CDATA[<p>[...] Look for this acquisition to cause more rumours to swirl about Digg&#8217;s acquisition, which, quite frankly, has died down over the past few days &#8212; and possibly bump up any asking prices (since the competition for social network sites just fell by about 1/3). Much like how Digg could be plugged into MySpace and used as a strange &#8220;oracle&#8221; device, Todd Zeigler from Bivings, has an excellent point about Reddit &#8211; and how it has uses for more than the traffic it brings. The publisher could create a single destination site where all the articles from its various publications are aggregated and voted on using Reddit technologies. Alternatively, Condé Nast could add Reddit views to the websites of all the magazines they own in order to provide a “social” view of the magazine’s content in addition to an “editor” controlled view. [...]</p>
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		<title>By: The Blogging Times &#187; Wired bags Reddit</title>
		<link>http://www.bivingsreport.com/2006/cond-nast-buys-reddit/comment-page-1/#comment-8644</link>
		<dc:creator>The Blogging Times &#187; Wired bags Reddit</dc:creator>
		<pubDate>Tue, 31 Oct 2006 19:24:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2006/cond-nast-buys-reddit/#comment-8644</guid>
		<description>[...] From the blogosphere: Download Squad, Mathew Ingram, CyberNet Technology News, The Bivings Report, Bloggers Blog, Andy Beal&#8217;s Marketing Pilgrim, digg A dvance Publications, Advance.net, Conde Nast, CondeNet, Reddit, Steve Newhouse, Wired Digital [...]</description>
		<content:encoded><![CDATA[<p>[...] From the blogosphere: Download Squad, Mathew Ingram, CyberNet Technology News, The Bivings Report, Bloggers Blog, Andy Beal&#8217;s Marketing Pilgrim, digg A dvance Publications, Advance.net, Conde Nast, CondeNet, Reddit, Steve Newhouse, Wired Digital [...]</p>
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