Books, Monitoring, Politics
Apr 11, 2006
Todd Zeigler
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Traffic Wars: Daily Kos Vs. Instapundit

I haven’t gotten around to reading Crashing the Gate yet, which is the new book by prominent liberal bloggers Marko Moulitsas (Daily Kos) and Jerome Armstrong (MyDD). But I did check out an extended review in the New York Review of Books. It looks like a good read. However, this quote from the review really jumped out at me:

“Kos says he gets fifty times the number of visits received by the entire right wing ‘blogosphere,’ where his biggest competitor is probably a site called Instapundit.com.”

Now there is no denying the juggernaut that is the DailyKos – it is the most popular political blog on the Internet by a wide margin. But “fifty times the number of visits received by the entire right wing blogosphere?” That seems impossible. Below is a Alexa chart comparing DailyKos to Instapundit in terms of daily reach, which is the metric I would associate with “visits”:

Looks to me like DailyKos gets twice as many visits as one conservative blog, Instapundit. Impressive, but something less than fifty times the visits of the entire right wing blogosphere. I know Alexa data is far from perfect, but am I missing something here?

  • fgb

    The claim is all the more dubious when you look at Blogads.com. Shows that Dailykos gets 4.16 million page views per week, and that the conservative list, without Instapundit.com, gets 4.31 million page views per week.

  • fgb

    The claim is all the more dubious when you look at Blogads.com. Shows that Dailykos gets 4.16 million page views per week, and that the conservative list, without Instapundit.com, gets 4.31 million page views per week.

  • http://www.bivingsreport.com/2006/mainstream-media-vs-digg/ The Bivings Report » Mainstream Media Vs. Digg

    [...] I have a bit of an Alexa problem. I spend a bit more time than is healthy analyzing the reach of website A compared to website B. The result is cheap posts, but I’m going to do one more before I swear off the practice. So here we go: [...]

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