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	<title>Comments on: In-Text Ads – Ensuring Contextual Appropriateness</title>
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	<description>The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.</description>
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		<title>By: BlogBurst Wants to Give Us Money &#187; The Bivings Report</title>
		<link>http://www.bivingsreport.com/2006/in-text-ads-%e2%80%93-ensuring-contextual-appropriateness/comment-page-1/#comment-37073</link>
		<dc:creator>BlogBurst Wants to Give Us Money &#187; The Bivings Report</dc:creator>
		<pubDate>Tue, 16 Jan 2007 01:44:26 +0000</pubDate>
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		<description>[...] In-Text Ads – Ensuring Contextual Appropriateness [...]</description>
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		<title>By: the talent blog</title>
		<link>http://www.bivingsreport.com/2006/in-text-ads-%e2%80%93-ensuring-contextual-appropriateness/comment-page-1/#comment-17626</link>
		<dc:creator>the talent blog</dc:creator>
		<pubDate>Wed, 29 Nov 2006 17:47:06 +0000</pubDate>
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		<description>&lt;strong&gt;In-text Advertising: The Futur or No Future?...&lt;/strong&gt;

Buying keywords so that advertisements will run alongside relevant content, be it search engine results, articles, or blog posts, is the meat-and-potatoes of on-line marketing. Paying for advertisements to be associated directly with words appearing in...</description>
		<content:encoded><![CDATA[<p><strong>In-text Advertising: The Futur or No Future?&#8230;</strong></p>
<p>Buying keywords so that advertisements will run alongside relevant content, be it search engine results, articles, or blog posts, is the meat-and-potatoes of on-line marketing. Paying for advertisements to be associated directly with words appearing in&#8230;</p>
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