Newspaper Study on MediaShift

Mark Glaser of the PBS blog MediaShift gave our newspaper study a nice shoutout today.  Here's an excerpt from the article he wrote about us:

"Though newspaper websites have been around for a decade, they’ve often been slow to innovate, and have been mainly used for “shovelware” — repurposing the same print stories online. But now, times are changing, and newspapers are perking up and realizing they’re going to have to do more online if they want to compete with the TV network and cable news sites, international newspaper sites, and aggregators such as Yahoo and Google."

I really like Mark's "shovelware" terminology.  Despite newspapers' use of Web 2.0 and their innovations, much of the online content is similar to that of the print content.  Thereis even one newspaper, the Arkansas Democrat Gazette, whose website is based on an electronic copy of the print newspaper. 

So thanks again to Mark for the great article!