PR Firms That Blog: Who Got There First

Posted on August 31st, 2006
By Todd Zeigler in Blogs, PR

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog. If you aren't listed, please feel free to edit the Wiki and add yourself.

In the comments to our post on blogging at the world's largest PR firms, Frank Shaw from WagEd jokingly wondered which blog went up first. Erin did some quick research and figured it out. Below is a list of PR firm blogs along with the date of the first post. Frank wins.

Waggener Edstrom	April 1, 2003
Burson-Marstellar	July 26, 2004
Edelman	September 24, 2004
Hill & Knowlton	December 2, 2004
Schwartz Communications	January 1, 2005
MWW Group	January 9, 2005
Manning Selvage & Lee	April 27, 2005
Horn Group	May 12, 2005
Ketchum	September 27, 2005
Ogilvy PR	May 1, 2006

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Comments

Frank Shaw

August 31st, 2006 at 11:18 pm

In all fairness, my blog was internal for a long time — so while I probably have more pure wordage and time in the blogging treadmill, others were way more visible.
But now I’m motivated — Watch out Richard! Your days at the top are numbered!
Ken Miller

September 1st, 2006 at 1:47 am

I think you still get credit for recognizing the importance early on. and devoting time to it. I personally am very skeptical of PR firms that claim expertise in new media but don’t blog/podcast. With blogging, I believe firmly that you become an expert by doing.
JamesBruni

September 1st, 2006 at 6:58 am

Edelman’s blog might have been one of the first, but it is an industry joke. He tells you who he had dinner or breakfast with that week. His most recent posts deal with his so=called friends Soros, Peres, and others. Meanwhile, the posts are all from former or current employers who want an opportunity to kiss ass. Is that what a PR blog is for — I don’t think so.
sean garrett

September 6th, 2006 at 1:45 pm

For the esteemed record, 463 Communications launched our blog the same day we launched as a new firm — December 9, 2004.
Todd Defren

September 8th, 2006 at 10:45 am

Just throwing it out there: SHIFT Communications has had a public blog (PR Squared) since June 22, 2004. Thanks!
Madison

October 7th, 2006 at 5:52 pm

I think it’s important for PR firms to show that they can do a blog. But the reality is that a corporate blog written by PR pros is nothing like what the actual blogosphere that affects most issues is really about-I don’t know who would read it other than current PR pros. IF they used it to address important issues it might have more meaning (period)