PR Firms That Blog: Who Got There First August 31, 2006
Update: We have added a page to our Wiki that serves as a running list of PR firms that blog. If you aren't listed, please feel free to edit the Wiki and add yourself.
In the comments to our post on blogging at the world's largest PR firms, Frank Shaw from WagEd jokingly wondered which blog went up first. Erin did some quick research and figured it out. Below is a list of PR firm blogs along with the date of the first post. Frank wins.
| Waggener Edstrom | April 1, 2003 |
| Burson-Marstellar | July 26, 2004 |
| Edelman | September 24, 2004 |
| Hill & Knowlton | December 2, 2004 |
| Schwartz Communications | January 1, 2005 |
| MWW Group | January 9, 2005 |
| Manning Selvage & Lee | April 27, 2005 |
| Horn Group | May 12, 2005 |
| Ketchum | September 27, 2005 |
| Ogilvy PR | May 1, 2006 |
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Comments
In all fairness, my blog was internal for a long time — so while I probably have more pure wordage and time in the blogging treadmill, others were way more visible.
But now I’m motivated — Watch out Richard! Your days at the top are numbered!
I think you still get credit for recognizing the importance early on. and devoting time to it. I personally am very skeptical of PR firms that claim expertise in new media but don’t blog/podcast. With blogging, I believe firmly that you become an expert by doing.
Edelman’s blog might have been one of the first, but it is an industry joke. He tells you who he had dinner or breakfast with that week. His most recent posts deal with his so=called friends Soros, Peres, and others. Meanwhile, the posts are all from former or current employers who want an opportunity to kiss ass. Is that what a PR blog is for — I don’t think so.
For the esteemed record, 463 Communications launched our blog the same day we launched as a new firm — December 9, 2004.
Just throwing it out there: SHIFT Communications has had a public blog (PR Squared) since June 22, 2004. Thanks!
I think it’s important for PR firms to show that they can do a blog. But the reality is that a corporate blog written by PR pros is nothing like what the actual blogosphere that affects most issues is really about-I don’t know who would read it other than current PR pros. IF they used it to address important issues it might have more meaning (period)