PR Firms That Blog: Who Got There First

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.

In the comments to our post on blogging at the world's largest PR firms, Frank Shaw from WagEd jokingly wondered which blog went up first. Erin did some quick research and figured it out. Below is a list of PR firm blogs along with the date of the first post.  Frank wins.

Waggener Edstrom April 1, 2003
Burson-Marstellar July 26, 2004
Edelman September 24, 2004
Hill & Knowlton December 2, 2004
Schwartz Communications January 1, 2005
MWW Group January 9, 2005
Manning Selvage & Lee April 27, 2005
Horn Group May 12, 2005
Ketchum September 27, 2005
Ogilvy PR May 1, 2006
  • http://glasshouse.waggeneredstrom.com Frank Shaw

    In all fairness, my blog was internal for a long time — so while I probably have more pure wordage and time in the blogging treadmill, others were way more visible.
    But now I’m motivated — Watch out Richard! Your days at the top are numbered! :)

  • http://glasshouse.waggeneredstrom.com Frank Shaw

    In all fairness, my blog was internal for a long time — so while I probably have more pure wordage and time in the blogging treadmill, others were way more visible.
    But now I’m motivated — Watch out Richard! Your days at the top are numbered! :)

  • Ken Miller

    I think you still get credit for recognizing the importance early on. and devoting time to it.   I personally am very skeptical of PR firms that claim expertise in new media but don’t blog/podcast.  With blogging, I believe firmly that you become an expert by doing. 

  • Ken Miller

    I think you still get credit for recognizing the importance early on. and devoting time to it.   I personally am very skeptical of PR firms that claim expertise in new media but don’t blog/podcast.  With blogging, I believe firmly that you become an expert by doing. 

  • JamesBruni

    Edelman’s blog might have been one of the first, but it is an industry joke. He tells you who he had dinner or breakfast with that week. His most recent posts deal with his so=called friends Soros, Peres, and others. Meanwhile, the posts are all from former or current employers who want an opportunity to kiss ass. Is that what a PR blog is for — I don’t think so.

  • JamesBruni

    Edelman’s blog might have been one of the first, but it is an industry joke. He tells you who he had dinner or breakfast with that week. His most recent posts deal with his so=called friends Soros, Peres, and others. Meanwhile, the posts are all from former or current employers who want an opportunity to kiss ass. Is that what a PR blog is for — I don’t think so.

  • http://www.siliconvalleywatcher.com/mt/archives/2006/09/pr_firms_that_b.php Silicon Valley Watcher–reporting on the business and culture of innovation

    PR Firms That Blog…

    By Tom Foremski for Silicon Valley Watcher I keep saying it, don’t trust that your PR firm knows how to deal with bloggers and the blogosphere unless they have some knowledge and practical experience. You cannot “get it” unless you do it. Here is a …

  • http://463.blogs.com sean garrett

    For the esteemed record, 463 Communications launched our blog the same day we launched as a new firm — December 9, 2004.

  • http://463.blogs.com sean garrett

    For the esteemed record, 463 Communications launched our blog the same day we launched as a new firm — December 9, 2004.

  • http://www.pr-squared.com Todd Defren

    Just throwing it out there:  SHIFT Communications has had a public blog (PR Squared) since June 22, 2004.  Thanks!

  • http://www.pr-squared.com Todd Defren

    Just throwing it out there:  SHIFT Communications has had a public blog (PR Squared) since June 22, 2004.  Thanks!

  • http://timchapmanblog.com/2006/10/06/weekend-linksand-video-13/ TimChapmanBlog.com » Blog Archive » Weekend links…and video

    [...] PR firms that blog [...]

  • http://www.confessionsofaredhead.blogspot.com Madison

    I think it’s important for PR firms to show that they can do a blog. But the reality is that a corporate blog written by PR pros is nothing like what the actual blogosphere that affects most issues is really about-I don’t know who would read it other than current PR pros. IF they used it to address important issues it might have more meaning (period)

  • http://www.confessionsofaredhead.blogspot.com Madison

    I think it’s important for PR firms to show that they can do a blog. But the reality is that a corporate blog written by PR pros is nothing like what the actual blogosphere that affects most issues is really about-I don’t know who would read it other than current PR pros. IF they used it to address important issues it might have more meaning (period)

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