Sign Up for an ImpactWatch Trial Account

As a small company, we've always struggled with how best to market our media monitoring platform, Impactwatch™.  We don't have a dedicated sales force or the budget to sponsor every conference or present at every trade show.  We also aren't much for intrusive cold calling (unlike a lot of folks in this space).  Plus, it's difficult to explain Impactwatch™ on a marketing site with text and screenshots - it's the kind of product that doesn't really click until you see an in person demo and/or play with it yourself. 

We may be delusional, but we think we have a great product here.   We just need more folks to give it a try.

So we're trying a different approach.  Today, we are launching a new version of our Impactwatch™ marketing site that includes an invitation to sign up for a 5 day pass to a demo of the product.  The topic of the demo is the Connecticut Senate race between Ned Lamont and Joe Lieberman.  We'll run this demo until November 15th, and then launch a new one on some other timely, non-political topic soon thereafter.  This initial demo will track only Mainstream Media (MSM) - in future demos we will show how Impactwatch™ can be used to help track the blogosphere in addition to MSM.

I would encourage anyone who is interested to sign up for our demo now.  You can also check our our FAQ about the demo to learn more.  We'll begin issuing usernames and passwords for the demo tomorrow.

If you have questions or comments about the demo, please feel free to send me an email or give me a call at 202-741-1500. 

  • http://www.bivingsreport.com/2006/the-bivings-group-releases-report-on-ct-senate-race/ The Bivings Group Releases Report on CT Senate Race » The Bivings Report

    [...] As mentioned previously, we are currently running a demonstration of our ImpactWatch™ media monitoring platform that tracks mainstream media coverage of the Connecticut Senate Race.  As part of the demonstration, we have used ImpactWatch™ to create a report on media coverage of the race during the month of September.  This is the first in a series of reports we will release in the days leading up to the election. [...]

  • http://www.bivingsreport.com/2006/new-impactwatch-demo-media-coverage-of-playstation-3-vs-nintendo-wii/ New ImpactWatch Demo: Media Coverage of Playstation 3 vs Nintendo Wii » The Bivings Report

    [...] A couple of months ago we ran a demo of our ImpactWatch™ product that analyzed media coverage around the 2006 Senate race in Connecicut.  Today we’re launching another demo that looks at coverage on major gaming websites of the launches of the Playstation 3 and Nintendo Wii gaming consoles.  By signing up, you’ll get access for 5 days to a fully functional version of our ImpactWatch system the covers this topic.  [...]

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Notice

We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

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