As a small company, we've always struggled with how best to market our media monitoring platform, Impactwatch™.  We don't have a dedicated sales force or the budget to sponsor every conference or present at every trade show.  We also aren't much for intrusive cold calling (unlike a lot of folks in this space).  Plus, it's difficult to explain Impactwatch™ on a marketing site with text and screenshots - it's the kind of product that doesn't really click until you see an in person demo and/or play with it yourself. 

We may be delusional, but we think we have a great product here.   We just need more folks to give it a try.

So we're trying a different approach.  Today, we are launching a new version of our Impactwatch™ marketing site that includes an invitation to sign up for a 5 day pass to a demo of the product.  The topic of the demo is the Connecticut Senate race between Ned Lamont and Joe Lieberman.  We'll run this demo until November 15th, and then launch a new one on some other timely, non-political topic soon thereafter.  This initial demo will track only Mainstream Media (MSM) - in future demos we will show how Impactwatch™ can be used to help track the blogosphere in addition to MSM.

I would encourage anyone who is interested to sign up for our demo now.  You can also check our our FAQ about the demo to learn more.  We'll begin issuing usernames and passwords for the demo tomorrow.

If you have questions or comments about the demo, please feel free to send me an email or give me a call at 202-741-1500. 

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