Comments on: The Social Press Release http://www.bivingsreport.com/2006/the-social-press-release/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group. Wed, 17 Mar 2010 02:16:39 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Social Media Releases at twopointouch: web 2.0, blogs and social media http://www.bivingsreport.com/2006/the-social-press-release/comment-page-1/#comment-20898 Social Media Releases at twopointouch: web 2.0, blogs and social media Fri, 08 Dec 2006 14:40:42 +0000 http://www.bivingsreport.com/2006/the-social-press-release/#comment-20898 [...] The Bivings Report - hopes this won’t lead to floods of haphazard releases and wonders why companies don’t just stick their press releases on their own site. [...] [...] The Bivings Report – hopes this won’t lead to floods of haphazard releases and wonders why companies don’t just stick their press releases on their own site. [...]

]]> By: Blog World Expo Blog » Edelman’s latest http://www.bivingsreport.com/2006/the-social-press-release/comment-page-1/#comment-20699 Blog World Expo Blog » Edelman’s latest Fri, 08 Dec 2006 04:31:12 +0000 http://www.bivingsreport.com/2006/the-social-press-release/#comment-20699 [...] The Bivings Report: Today Steve Rubel unveils Edelman’s take on the social news release, Storycrafter (note lots and lots of others are doing similar work). I like it. I’d rather get something like this than an old fashioned press release. [...] [...] The Bivings Report: Today Steve Rubel unveils Edelman’s take on the social news release, Storycrafter (note lots and lots of others are doing similar work). I like it. I’d rather get something like this than an old fashioned press release. [...]

]]> By: Shannon Whitley http://www.bivingsreport.com/2006/the-social-press-release/comment-page-1/#comment-20538 Shannon Whitley Thu, 07 Dec 2006 20:53:17 +0000 http://www.bivingsreport.com/2006/the-social-press-release/#comment-20538 Thanks for mentioning PRX Builder. I agree with both your post and Joan's comments. I thinks it's important to consider multiple audiences and that's why PRX Builder is designed to let you do whatever you want with your release. It has a nice, "Send to Blog" feature or "Save As" HTML, but it also allows you to send your release directly to PR Newswire for wire distribution. The real power of deconstruction will come later. You'll see more powerful tools for searching and parsing the release formats that we are developing today. Thanks for mentioning PRX Builder. I agree with both your post and Joan’s comments. I thinks it’s important to consider multiple audiences and that’s why PRX Builder is designed to let you do whatever you want with your release. It has a nice, “Send to Blog” feature or “Save As” HTML, but it also allows you to send your release directly to PR Newswire for wire distribution.

The real power of deconstruction will come later. You’ll see more powerful tools for searching and parsing the release formats that we are developing today.

]]> By: Joan Stewart, The Publicity Hound http://www.bivingsreport.com/2006/the-social-press-release/comment-page-1/#comment-20128 Joan Stewart, The Publicity Hound Thu, 07 Dec 2006 02:34:26 +0000 http://www.bivingsreport.com/2006/the-social-press-release/#comment-20128 You state: "...the key with press releases IMO is to produce very few of them." That assumes that people who write them are only writing them for the media. People also ought to be writing direct-to-consumer press releases that can result in great success if they can, for example, lure consumers to their website and pull them into their sales funnel. This is possible even if no journalists think your press release is worthy of their time and attention. You state: “…the key with press releases IMO is to produce very few of them.”

That assumes that people who write them are only writing them for the media.

People also ought to be writing direct-to-consumer press releases that can result in great success if they can, for example, lure consumers to their website and pull them into their sales funnel.

This is possible even if no journalists think your press release is worthy of their time and attention.

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