The Use of the Internet by America’s Newspapers August 1, 2006

Posted by TBG Staff in Bivings, Marketing, Media, Newspaper Study, Other, Research, Technology, Web 2.0, Website review

Update: We've issued a call for help in conducting research in additional countries.  Learn how you can help.

After the success of our recent study, The Internet's Role in Political Campaigns, we decided to perform a study on America's newspapers. It is widely known that America's newspapers are suffering from declining readership andNewspaper-734617.jpg circulation. In many cases, this is occurring due to the availability of alternative forms of news and the changing habits of Americans. The Internet and the prevalence of free news sites, including newspaper sites and larger network sites, such as CNN, MSNBC, and Yahoo, are often credited with playing a major role in the problems experienced by the newspaper industry. In our most recent study, The Use of the Internet by America's Newspapers, we researched the websites of America's top 100 newspapers by circulation, and evaluated them based on their use of 14 different Web 2.0 features. These criteria were comprehensive, and included a wide variety of Web tools, such as reporter blogs, video and podcasts, message boards, and RSS feeds. We pursued this study in order to determine whether newspapers are trying to compete with the Internet or use it to expand readership over a different medium. The results of our research clearly showed that America's newspapers, unlike political candidates, are generally embracing the Internet and are using new and improving Web tools to their advantage. Here are some of our results:

  • 80 of the nation's top 100 newspapers offered reporter blogs. On 63 of these blogs, readers could comment on posts written by reporters.
  • 76 of the nation's top 100 newspapers offer RSS feeds on their websites. All of these feeds are partial feeds, and none included ads.
  • Major Web tools, such as blogs and RSS penetrated both the most and least circulated newspapers.
  • Video was the most common form of multimedia found on the websites, and was offered by 61 of the newspapers.

Based on these findings and others, it seems that today's newspapers are making a significant effort to reach Web-focused audiences with mediums that are relevant to today's virtual society. Take a look at our study and let us know what you think!

Trackbacks/Pings

  1. Vote -1 Vote +1Whyse Corporate Blogs - blogs til virksomheder, forskere og medarbejdere » Blog Archive » Danske medier er bagud - August 2nd, 2006 at 7:37 am

  2. Vote -1 Vote +1BuzzMachine » Blog Archive » - August 2nd, 2006 at 1:43 pm

  3. Vote -1 Vote +1BuzzMachine » Blog Archive » Stripes on the car - August 2nd, 2006 at 1:44 pm

  4. Vote -1 Vote +1» Web 2.0 e News Online - Marketing Routes - August 3rd, 2006 at 2:11 am

  5. Vote -1 Vote +1O papel e o uso da Internet at Hiper - Blog da Comunicação Digital - August 3rd, 2006 at 9:54 am

  6. Vote -1 Vote +1Web 2.0 Newspapers » On Multiplatform Newspapers - August 3rd, 2006 at 4:04 pm

  7. Vote -1 Vote +1The Use of the Internet by America’s Newspapers: Highlights » The Bivings Report - August 4th, 2006 at 8:10 am

  8. Vote -1 Vote +1Manufactured Environments - August 5th, 2006 at 11:28 am

  9. Vote -1 Vote +1Aviserne tager blogs til sig » ProBlog.dk » At blogge - din guide til blogging og blog-værktøjer - August 7th, 2006 at 6:59 am

  10. Vote -1 Vote +1I Quotidiani italiani e Internet - Uno studio at :: Mash-ups in italy :: - August 8th, 2006 at 8:52 am

  11. Vote -1 Vote +1Karin Høgh blogger om podcasting - August 9th, 2006 at 4:04 pm

  12. Vote -1 Vote +1Karin Høgh blogger om podcasting - August 10th, 2006 at 1:59 am

  13. Vote -1 Vote +1New Zealand Newspapers » The Bivings Report - August 10th, 2006 at 11:19 am

  14. Vote -1 Vote +1Wortfeld » Blogs als Standard - August 12th, 2006 at 9:12 am

  15. Vote -1 Vote +1Notizen - August 12th, 2006 at 3:22 pm

  16. Vote -1 Vote +1From the World of Media » Blog Archive » Use of Internet by Newspapers - August 14th, 2006 at 1:10 am

  17. Vote -1 Vote +1Markmedia - August 16th, 2006 at 3:29 am

  18. Vote -1 Vote +1The Use of the Internet by Japanese Newspapers » The Bivings Report - August 17th, 2006 at 5:19 pm

  19. Vote -1 Vote +1MediaShift on Open Source Reporting » The Bivings Report - August 18th, 2006 at 3:29 pm

  20. Vote -1 Vote +1nauta » Blog Archive » Diarios digitales en E.U.A. Así van los clicks: - August 19th, 2006 at 12:53 pm

  21. Vote -1 Vote +1Classyfeeds » RSS+SSE is the way for newspapers - August 20th, 2006 at 5:23 pm

  22. Vote -1 Vote +19 Ways for Newspapers to Improve Their Websites » The Bivings Report - August 29th, 2006 at 7:38 pm

  23. Vote -1 Vote +1Tehnokratt! - August 30th, 2006 at 10:21 am

  24. Vote -1 Vote +1A shameless plug for my employer » Mathew Ingram: mathewingram.com/work - August 31st, 2006 at 12:31 pm

  25. Vote -1 Vote +1Yud | Web Design and Marketing » How to improve - September 1st, 2006 at 5:20 am

  26. Vote -1 Vote +1Yud | Web Design and Marketing » How to improve newspapers’ websites - September 1st, 2006 at 5:21 am

  27. Vote -1 Vote +1Yud | Web Design and Marketing » How to improve newspaper websites - September 1st, 2006 at 5:21 am

  28. Vote -1 Vote +1Guardian Unlimited: Technology - September 1st, 2006 at 8:32 am

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  30. Vote -1 Vote +1Newspaper Website Performance: More than Just the Features » The Bivings Report - October 24th, 2006 at 2:13 pm

  31. Vote -1 Vote +1Vincent Maher - Media in Transition » How America’s top 100 newspapers use the Internet - November 2nd, 2006 at 2:44 pm

  32. Vote -1 Vote +1Editor and Publisher Gives Newspaper Websites a B- » The Bivings Report - November 28th, 2006 at 11:04 am

  33. Vote -1 Vote +1MiniMediaGuy » Blog Archive » The culture of point and click - December 4th, 2006 at 12:03 pm

  34. Vote -1 Vote +1PageTurner.info » Web 2.0 und die US-Zeitungen - January 2nd, 2007 at 7:39 pm

  35. Vote -1 Vote +1Livingston, il blog di Marco Mazzei / links for 2007-01-10 - January 10th, 2007 at 7:29 am

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  37. Vote -1 Vote +1South African Newspaper Study » The Bivings Report - January 30th, 2007 at 4:54 pm

  38. Vote -1 Vote +1Mainstream Media and Web 2.0 » The Bivings Report - January 31st, 2007 at 12:07 pm

  39. Vote -1 Vote +1TBG Article on the State of Newspaper Websites » The Bivings Report - February 20th, 2007 at 9:46 am

  40. Vote -1 Vote +1USA Today to Launch New Website this Weekend » The Bivings Report - March 2nd, 2007 at 8:49 am

  41. Vote -1 Vote +1FridayNet » Blog Archive » Newspapers and the social web in Italy. And in Switzerland? - April 6th, 2007 at 8:18 am

  42. Vote -1 Vote +1School Board 2.0 Meeting Set « California Dreamin’ by Rob Darrow - April 9th, 2007 at 1:33 pm

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  44. Vote -1 Vote +1Relations › Why feeds matter (or: media and syndication - get it or lose it) - June 8th, 2007 at 11:11 am

  45. Vote -1 Vote +1American Newspapers and the Internet: Threat or Opportunity? : Wonderful Thoughts - July 31st, 2007 at 1:55 pm

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  47. Vote -1 Vote +1Wortfeld » Linkbündel - August 31st, 2007 at 6:59 am

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About this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.



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