Bivings, Marketing, Media, Newspaper Study, Other, Research, Technology, Web 2.0, Website review

Aug 1, 2006

Update: We've issued a call for help in conducting research in additional countries. Learn how you can help.

After the success of our recent study, The Internet's Role in Political Campaigns, we decided to perform a study on America's newspapers. It is widely known that America's newspapers are suffering from declining readership and circulation. In many cases, this is occurring due to the availability of alternative forms of news and the changing habits of Americans. The Internet and the prevalence of free news sites, including newspaper sites and larger network sites, such as CNN, MSNBC, and Yahoo, are often credited with playing a major role in the problems experienced by the newspaper industry. In our most recent study, The Use of the Internet by America's Newspapers, we researched the websites of America's top 100 newspapers by circulation, and evaluated them based on their use of 14 different Web 2.0 features. These criteria were comprehensive, and included a wide variety of Web tools, such as reporter blogs, video and podcasts, message boards, and RSS feeds. We pursued this study in order to determine whether newspapers are trying to compete with the Internet or use it to expand readership over a different medium. The results of our research clearly showed that America's newspapers, unlike political candidates, are generally embracing the Internet and are using new and improving Web tools to their advantage. Here are some of our results:

80 of the nation's top 100 newspapers offered reporter blogs. On 63 of these blogs, readers could comment on posts written by reporters.
76 of the nation's top 100 newspapers offer RSS feeds on their websites. All of these feeds are partial feeds, and none included ads.
Major Web tools, such as blogs and RSS penetrated both the most and least circulated newspapers.
Video was the most common form of multimedia found on the websites, and was offered by 61 of the newspapers.

Based on these findings and others, it seems that today's newspapers are making a significant effort to reach Web-focused audiences with mediums that are relevant to today's virtual society. Take a look at our study and let us know what you think!

http://whyse.dk/blogs/?p=178 Whyse Corporate Blogs – blogs til virksomheder, forskere og medarbejdere » Blog Archive » Danske medier er bagud

[...] Her viser en nylig foretaget undersøgelse blandt de 100 største amerikanske avisers hjemmesider, at 80 af dem har blogs skrevet af journalister. På 67 af dem kunne læserne give deres kommentarer. Kilde: Politiken.dk d. 28. juli 2006 [...]
http://www.buzzmachine.com/?p=1843 BuzzMachine » Blog Archive »

[...] The Bivings Report offers a handy little survey of the top 100 newspapers’ use of newfangled web things. [...]
http://www.buzzmachine.com/index.php/2006/08/02/1843/ BuzzMachine » Blog Archive » Stripes on the car

[...] The Bivings Report offers a handy little survey of the top 100 newspapers’ use of newfangled web things. [...]
http://www.marketingroutes.com/2006/08/03/web-20-e-news-online/ » Web 2.0 e News Online – Marketing Routes

[...] Tornando agli USA, c’è chi ha pensato di analizzare la capacità da parte dell’informazione online di sapersi rinnovare grazie agli strumenti offerti da internet e dal web 2.0 in particolare, analizzando i siti web dei primi 100 giornali in quanto a diffusione per poi analizzare quanti di questi utilizzassero tool e aspetti tipici del web 2.0, come blog, podcast, video e feed RSS. [...]
http://hiper.auszug.org/blog/arquivo/daniel-bittencourt/politica/220 O papel e o uso da Internet at Hiper – Blog da Comunicação Digital

[...] O estudo “O uso da Internet pelos jornais norte-americanos” [The Use of the Internet by America’s Newspapers, pdf em inglês], realizado pelo Bivings Group, tem vários achados: [...]
http://www.web2.0newspapers.com/?p=13 Web 2.0 Newspapers » On Multiplatform Newspapers

[...] Since the Internet is indeed in danger of becoming privatized and censored, these corporate media partnerships — media sources aalong with media application providers — come as no surprise. But to get back to newspapers, Jeff Jarvis of Buzzmachine links (with a great chart!) to a survey on the use of the Internet by U.S. newspapers. [...]
http://www.bivingsreport.com/2006/the-use-of-the-internet-by-americas-newspapers-highlights/ The Use of the Internet by America’s Newspapers: Highlights » The Bivings Report

[...] After finishing our study of America’s top 100 newspapers and their use of the Web, I took a closer at the top 20 most circulated papers and tried to pick a few favorites. To be honest, this was a difficult task. Most newspaper websites are adequate and have similar formats. The differences lie in content, ease of navigation, and Web offerings. [...]
http://manufacturedenvironments.com/2006/08/05_newspapers_using_the_internet_no_way.html Manufactured Environments

Newspapers using the internet? No way!…

The Bivings Report has a new study out on the internet usage of the top 100 newspapers in the U.S. (by circulation). They looked at what each newspaper’s website offered in terms of RSS, video, registration, reporter blogs, and more…….
http://www.problog.dk/2006/08/aviserne-tager-blogs-til-sig/ Aviserne tager blogs til sig » ProBlog.dk » At blogge – din guide til blogging og blog-værktøjer

[...] På trods af at flertallet stadig ikke har internettet som primær nyhedskilde, viser en undersøgelse at 80 ud af de 100 hundrede største aviser i USA, har journalister som fører en blog. [...]
http://www.leledainesi.com/archives/2006/08/08/i-quotidiani-italiani-e-internet-uno-studio/ I Quotidiani italiani e Internet – Uno studio at :: Mash-ups in italy ::

[...] Intanto ci ragiono un po’ e poi commento, ora ho da fare altro. Complimenti a Luca, mi sembra a caldo uno di quei lavori che rimarranno Negli ultimi giorni mi son dedicato a raccogliere dati sui siti web dei 50 giornali italiani più venduti in Italia. Lo spunto mi è venuto da uno studio analogo pubblicato da Bivings Group (ENG) e segnalato da Marketing Routes (grazie Jacopo). [...]
http://podblog.dk/2006/08/09/kun-de-stc3b8rste-amerikanske-aviser-podcaster/ Karin Høgh blogger om podcasting

[...] The Bivings Group, et pr-bureau i Washington har undersøgt tendensen blandt de 100 største amerikanske aviser og konkluderer i en rapport, at aviserne har fattet, at læserne er gået fra papirudgaven til online, og at det nu er dér, der skal satses. Men skal det være med netnyheder, rss-nyheder, med weblogs, med podcast eller med de forskellige former for social bookmarking? [...]
http://podblog.dk/2006/08/09/kun-de-stc3b8rste-amerikanske-aviser-podcaster/ Karin Høgh blogger om podcasting

[...] The Bivings Group, et pr-bureau i Washington har undersøgt tendensen blandt de 100 største amerikanske aviser og konkluderer i en rapport, at aviserne har fattet, at en stor del af læserne er gået fra papirudgaven til online, og at det nu er dér, der skal satses. Men skal det være med netnyheder, rss-nyheder, med weblogs, med podcast eller med de forskellige former for social bookmarking? [...]
http://www.bivingsreport.com/2006/new-zealand-newspapers/ New Zealand Newspapers » The Bivings Report

[...] We found another study of international newspapers this morning, this time from New Zealand. Web designer and journalist Fraser Mills saw our study of US papers as well as the Italian study and UK study, and decided to do some research of his own. Here is his chart summarizing his results: [...]
http://www.wortfeld.de/2006/08/blogs_als_standard/ Wortfeld » Blogs als Standard

[...] Die Bivings Group hat die Websites der 100 auflagenstärksten US-Zeitungen untersucht: 80 haben Journalisten-Blogs (davon 63 mit Kommentaren), 61 haben Videos auf den Seiten, 76 haben RSS-Feeds. (Die Details der Studie stehen in einer PDF-Datei, die aber leider gerade nicht erreichbar ist.) [...]
http://georgberg.de/2006/08/12.html#a2299 Notizen

Blogs als Standard | Zeitungs-Websites im L…

…
http://mediaworld.wordpress.com/2006/08/14/use-of-internet-by-newspapers/ From the World of Media » Blog Archive » Use of Internet by Newspapers

[...] Read complete study here. [...]
http://markmedia.blogs.com/markmedia/2006/08/the_use_of_the_.html Markmedia

The Use of the Internet by America’s Newspapers…

The Bivings Report is a very useful blog for anyone interested in following the growth of web 2.0 and its integration into American media markets. They also have an interesting podcast. Amongst its recent reports is: A new study of…
http://www.bivingsreport.com/2006/japanese-newspapers-print-all-the-way/ The Use of the Internet by Japanese Newspapers » The Bivings Report

[...] As a complement to our study on the use of Web 2.0 tactics by the top 100 U.S. newspaper, we took a look at how the twenty largest Japanese newspapers are using the Internet. Overall, we found that Japanese papers are not taking aggressive Web strategies (except when it comes to cell phones), and are behind their American counterparts in terms of Web offerings. The study speculates that the lack of adoption of these tools by Japanese newspapers is a result of the structure of the Japanese newspaper industry itself and the unique newspaper culture in Japan. [...]
http://www.bivingsreport.com/2006/mediashift-on-open-source-reporting/ MediaShift on Open Source Reporting » The Bivings Report

[...] Mark Glaser from MediaShift has written a great article about the spontaneous sister studies bloggers from around the world put together in response to our look at the use of the Internet by U.S. newspapers. Below are some snippets. [...]
http://nauta.wordpress.com/2006/08/19/diarios-digitales-en-eua-asi-van-los-clicks/ nauta » Blog Archive » Diarios digitales en E.U.A. Así van los clicks:

[...] Más info The Use of the Internet by America’s Newspapers (Proyecto para evaluar diarios on line) [...]
http://blog.classyfeeds.com/2006/08/20/rsssse-is-the-way-for-newspapers/ Classyfeeds » RSS+SSE is the way for newspapers

[...] I’m glad Jeff Jarvis pointed to this report again. Here’s an idea. [...]
http://www.bivingsreport.com/2006/9-ways-for-newspapers-to-improve-their-websites/ 9 Ways for Newspapers to Improve Their Websites » The Bivings Report

[...] We took a long look at the features U.S. newspapers include on their websites a few weeks back. In doing the research, we spent more time than is healthy looking at newspaper websites. So we figured we’d use this new found expertise for good and offer the newspaper industry some unsolicited advice on how to improve their websites. [...]
http://www.tehnokratt.net/2006/08/30#a33378 Tehnokratt!

nõuannet ajalehtedele…

The Bivings Report, mis mõni aeg tagasi uuris USA ajalehtede veebikasutust ……
http://www.mathewingram.com/work/2006/08/31/a-shameless-plug-for-my-employer/ A shameless plug for my employer » Mathew Ingram: mathewingram.com/work

[...] We aren’t alone in experimenting with such features. As commenters on the ePolitics post mention, China Daily has had a comment feature for some time, and so has a German newspaper — a recent survey of the industry called the Bivings Report notes that 19 of the U.S. newspapers it surveyed allowed comments on news stories. For awhile now, the BBC has had a feature known as “Have Your Say,” which is turned on for certain stories and includes either moderated comments (in which an editor reviews comments before they are posted) or unmoderated comments (in which readers themselves monitor the comments and flag inappropriate ones for removal). [...]
http://www.yud.it/2006/09/01/how-to-improve/ Yud | Web Design and Marketing » How to improve

[...] Links: The research, Article 1, Article 2 [...]
http://www.yud.it/2006/09/01/how-to-improve-newspapers-websites/ Yud | Web Design and Marketing » How to improve newspapers’ websites

[...] Links: The research, Article 1, Article 2 [...]
http://www.yud.it/2006/09/01/how-to-improve-newspaper-websites/ Yud | Web Design and Marketing » How to improve newspaper websites

[...] Links: The research, Article 1, Article 2 [...]
http://blogs.guardian.co.uk/technology/archives/2006/08/31/9_ways_for_newspapers_to_improve_their_websites.html Guardian Unlimited: Technology

9 ways for newspapers to improve their websites…

Only nine??? Still, Todd Zeigler writes: “We took a long look at the features U.S. newspapers include on their websites a few weeks back. In doing the research, we spent more time than is healthy looking at these things. So……
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http://www.bivingsreport.com/2006/getting-interviewed-for-the-la-times-manhattan-project/ Getting Interviewed for the LA Times’ Manhattan Project » The Bivings Report

[...] The LA Times came across our report on the features of newspaper websites and got in touch with us to pick our brains about our findings and the sister studies performed in other countries. Erin and I spent an hour or so discussing how to create more compelling newspaper websites with LA Times’ reporter T. Christian Miller. It was a good and interesting conversation and I think the project is worthwhile. I’m interested to see what they come up with. [...]
http://www.bivingsreport.com/2006/newspaper-website-performance-more-than-just-the-features/ Newspaper Website Performance: More than Just the Features » The Bivings Report

[...] Inspired by our meeting last week with LA Times reporter T. Christian Miller, I decided to take a closer look at some of our data from the newspaper study we conducted this summer. I wanted to see how the online versions of newspapers are performing compared to their print circulations. The findings were interesting and indicate that there are many factors besides Web features that play a role in making a newspaper website successful. [...]
http://vincentmaher.com/mit/?p=189 Vincent Maher – Media in Transition » How America’s top 100 newspapers use the Internet

[...] In August the Bivings Group published a report tracking how America’s top 100 newspapers 9by circulation) use the Internet. The 28-page report has a Web 2.0 slant in that it considers criteria like RSS use, journalist blogs and podcasting. [...]
http://www.bivingsreport.com/2006/editor-and-publisher-gives-newspaper-websites-a-b/ Editor and Publisher Gives Newspaper Websites a B- » The Bivings Report

[...] Not enough are using video. Based on our study, 61 of the top 100 newspapers offer video on their websites. That number seems ok, but the truth is that many newspapers offer video as an afterthought. It is rarely a fundamental part of the overall strategy. [...]
http://minimediaguy.org/2006/12/04/the-culture-of-point-and-click/ MiniMediaGuy » Blog Archive » The culture of point and click

[...] Indeed, the Bivings Group analyzed the (limited) extent to which leading print magazines used Web 2.0 features, and compared their record in this regard to the findings of an earlier and similar report on the Web 2.0-osity of the U.S. newspaper industry. But the comparisons do not particularly interest me. I do not own a newspaper or magazine (empire) and therefore have only a limited interest (i.e., the stability of my current job) in whether or not they evolve or perish. Rather I want to think about what the culture of flipping pages tells us about the culture of point and click; why do people spend time with new media. Because time, or more specifically attention, is the limiting factor in today’s publishing environment. [...]
http://www.pageturner.info/?p=446 PageTurner.info » Web 2.0 und die US-Zeitungen

[...] (Quelle: The Bivings Report, The Use of the Internet by America’s Newspapers, 1.8.2006) [...]
http://www.mazzei.milano.it/2007/01/10/links-for-2007-01-10/ Livingston, il blog di Marco Mazzei / links for 2007-01-10

[...] The Use of the Internet by America’s Newspapers » The Bivings Report (tags: media publishing usa journalism newspapers analysis web webdesign internet) [...]
http://www.bivingsreport.com/2007/the-bivings-group-launches-the-lab/ The Bivings Group Launches The Lab » The Bivings Report

[...] Today we added a new section to our corporate website called The Lab. Over the last year we’ve completed a number of studies and written a number of articles about topics we’re interested in. The Internet’s Role in Political Campaigns. How newspapers and magazines are using the Internet. Stuff like that. [...]
http://www.bivingsreport.com/2007/south-african-newspaper-study/ South African Newspaper Study » The Bivings Report

[...] We received some more feedback from our newspaper study we conducted last August. For the Media posted an entry today about how South African newspapers are using the Web. [...]
http://www.bivingsreport.com/2007/mainstream-media-and-web-20/ Mainstream Media and Web 2.0 » The Bivings Report

[...] Read/Write Web has an interesting post looking at the use of RSS and social bookmarking (Digg, del.icio.us and Newsvine) by fifteen or so mainstream media outlets. Their post is similar in many ways to the newspaper and magazine studies we did a few months back that looked at the features on the major player’s websites. [...]
http://www.bivingsreport.com/2007/tbg-article-on-the-state-of-newspaper-websites/ TBG Article on the State of Newspaper Websites » The Bivings Report

[...] Entitled “Cracking the code for news sites,” the piece sort of combines our newspaper research with our series of posts on how to improve newspaper websites. [...]
http://www.bivingsreport.com/2007/usa-today-to-launch-new-site-this-weekend/ USA Today to Launch New Website this Weekend » The Bivings Report

[...] The Use of the Internet by America’s Newspapers [...]
http://www.fridaynet.ch/index.php/2006/08/09/newspapers-and-the-social-web-in-italy-and-in-switzerland/ FridayNet » Blog Archive » Newspapers and the social web in Italy. And in Switzerland?

[...] Luca Conti did a good study analyzing the relationship between 50 most read italian newspapers and the social web, inspired by this american research (they reports on Luca’s study). [...]
http://robdarrow.wordpress.com/2007/04/09/school-board-20-meeting-set/ School Board 2.0 Meeting Set « California Dreamin’ by Rob Darrow

[...] Trends in Newspaper Use of Web 2.0 Tools from the Bivings Report (Aug. 2006) [...]
http://www.bivingsreport.com/2007/newspaper-blogs-quantity-vs-quality/ Newspaper Blogs: Quantity vs. Quality » The Bivings Report

[...] In preparation for our newspaper study that will begin in a few weeks, I was poking around the Washington Post and USA Today websites, specifically looking at the blogs offered by the two papers. I wanted to find a logical way to compare the success of these blog networks. Having tried using Alexa in some previous newspaper research and being less-than-satisfied with the reliability of the results, I decided to see how these blogs were doing on Technorati. [...]
http://relations.ka2.de/?p=47 Relations › Why feeds matter (or: media and syndication – get it or lose it)

[...] It is not surprising that the only party that is largely missing from the lightweight syndication field is the “traditional media”. A Bivings study showed that 76 of 100 american newspapers provide RSS/Atom feeds, all of them partial, all of them without ads. A quick count i’ve done sometimes in late 2006 with the help of the then current results of Wortfelds survey showed that only of 35 out of 83 german newspapers had any RSS feeds. I don’t think that the numbers have shifted dramatically in the last 6 months. [...]
http://blog.vsiai.com/american-newspapers-and-the-internet-threat-or-opportunity/ American Newspapers and the Internet: Threat or Opportunity? : Wonderful Thoughts

[...] Overall, use of online features by newspapers improved across nearly all the categories when compared to last year’s research, “The Use of the Internet by America’s Newspapers.” [...]
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http://www.bivingsreport.com/2007/the-magazine-study-revisted/ The Magazine Study Revisited » The Bivings Report

[...] out our magazine study here and our newspaper study here [...]
http://www.wortfeld.de/2007/08/linkbuendel/ Wortfeld » Linkbündel

[...] Für diejenigen, die sich mitten in der Nacht heute zum Frühstück über die Studie zu Zeitungs-Websites informiert haben: Mehr zu dem Projekt gibt es im Wortfeld-Wiki (einschließlich Datensatz), offline im MediumMagazin 1+2/07 und am 20.9. von Falk Lüke. Die erwähnte US-Studie ist bei der Bivings Group zu finden. [...]
http://www.bivingsreport.com/2010/politicos-nextintech-and-the-future-of-newspapers/ Politico’s #NextinTech and the Future of Newspapers | The Bivings Report

[...] I mean published in print and online.) While newspapers have come a long way since our 2008 report on the Use of the Internet by America’s Newspapers, Politico stands out in several important [...]
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http://rtylergray.com/2010/12/politico%e2%80%99s-nextintech-and-the-future-of-newspapers/ Politico’s #NextinTech and the Future of Newspapers

[...] news outlets, I mean published in print and online.) While newspapers have come a long way since our 2008 report on the Use of the Internet by America’s Newspapers, Politico stands out in several important [...]
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We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

The Use of the Internet by America’s Newspapers

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