Politicians Who Podcast

I was putting together a presentation today and as part of it I did a little research into politicians that podcast. What I found was semi-interesting (at least to me).

Here’s a quick list of the politicians that made the iTunes list of its 100 most popular politically-oriented podcasts:

(3) Senator Barack Obama (D-IL)
(14) General Wes Clark (D-??)
(30) Senator Russ Feingold (D-WI)
(33) Newt Gingrich (R-GA)
(51) Mark Warner (D-VA)
(59) Senator John Edwards (D-NC)
(62) Congressman Harold Ford Jr (D-TN)
(82) Congressman John Dingall (D-MI)
(86) Dick DeVos (R-MI)
(87) Senator Jon Cornyn (R-TX)
(94) Senator Hillary Clinton (D-NY)
(97) Senator Bill Frist (R-TN)

Of these twelve politicians, seven (Clark, Feingold, Gingrich, Warner, Edwards, Clinton, Frist) have been mentioned as potential 2008 Presidential candidates. In addition, two (Ford, DeVos) are running for statewide office in their home states for the first time in 2006. Presumably the other three (Obama, Dingall, Cornyn) are either just really into podcasting or gearing up for future battles.

The most recent estimates I’ve seen show that only 1% of online households regularly listen to podcasts. And a study we performed recently found that 5% of 2006 Senate candidates are maintaining podcasts on their campaign websites.

But potential 2008 Presidential candidates seem to be diving in head first. Why? I’d guess that the 2008 hopefuls are podcasting in an effort to speak to the most active members of their Party: the bloggers who are obsessed enough to listen to this stuff. This is sign number 1,129 that the fight for the hearts and minds of political bloggers in 2008 is already on.

  • David

    You’re forgetting U.S. Rep. Jack Kingston of Georgia.

    Click on this post to see how the New Media Revolution is taking hold in the House: http://kingston.house.gov/blog/?p=329

    From that post:
    “For our part, we have a true, interactive blog, and we also guest blog at RedState.com and PeachPundit. We also have a hidden video page for insiders, a podcast called the JackCast, and a flickr account for you to see and share multiple pics.”

  • David

    You’re forgetting U.S. Rep. Jack Kingston of Georgia.

    Click on this post to see how the New Media Revolution is taking hold in the House: http://kingston.house.gov/blog/?p=329

    From that post:
    “For our part, we have a true, interactive blog, and we also guest blog at RedState.com and PeachPundit. We also have a hidden video page for insiders, a podcast called the JackCast, and a flickr account for you to see and share multiple pics.”

  • http://www.bivingsreport.com Todd Zeigler

    David,

    I’ve visited Rep. Kingston site and know that he is a real leader in his use of these “new media” tools.

    However, I was just looking at the folks in the iTunes Top 100 for politics and didn’t see JackCast on the list.

    Thanks for your comment.

    Todd

  • http://www.bivingsreport.com Todd Zeigler

    David,

    I’ve visited Rep. Kingston site and know that he is a real leader in his use of these “new media” tools.

    However, I was just looking at the folks in the iTunes Top 100 for politics and didn’t see JackCast on the list.

    Thanks for your comment.

    Todd

  • http://www.devosforgovernor.com Bill Carney

    Dick DeVos’ podcasts are a combination of his television ads, and his “On The Road” video blogs, and both are video based rather than simply audio.

  • http://www.devosforgovernor.com Bill Carney

    Dick DeVos’ podcasts are a combination of his television ads, and his “On The Road” video blogs, and both are video based rather than simply audio.

  • http://www.gopbloggers.org/mt/archives/003762.html GOP Bloggers

    Podcasting On Capitol Hill…

    The Bivings Report has an intersting post on politicians who podcast, and discovers, “potential 2008 Presidential candidates seem to be diving in head first.” Hmmmm………

  • http://www.bivingsreport.com/2006/most-web-20-politicians/ Most Web 2.0 Politicians » The Bivings Report

    [...] In response to my post on politicians that podcast, a member of Congressman Jack Kingston (R-GA) staff left a comment pointing me to a blog entry on their site about new media tactics used by Republican House members. It sort of got me thinking: which politicians are most embracing Web 2.0? So, conducting no new research and working entirely from memory, here are the winners: [...]

  • http://www.superlativesolution.com Janet McGlynn

    FYI

    Podcasting is democracy at its best!

    We are video podcasting with the candidates for Governor of MA.

    Our first scheduled guest is Lt. Governor Healy. We will be shooting her podcasts tomorrow for our business podcast entitled:

    “Two Pros in a Pod”

    Please subscribe to our podcast in your feed directory to find out more.

    Thank you,

    Janet McGlynn
    Multimedia Producer
    http://www.superlativesolution.com

  • http://www.superlativesolution.com Janet McGlynn

    FYI

    Podcasting is democracy at its best!

    We are video podcasting with the candidates for Governor of MA.

    Our first scheduled guest is Lt. Governor Healy. We will be shooting her podcasts tomorrow for our business podcast entitled:

    “Two Pros in a Pod”

    Please subscribe to our podcast in your feed directory to find out more.

    Thank you,

    Janet McGlynn
    Multimedia Producer
    http://www.superlativesolution.com

  • http://www.bivingsreport.com/2006/campaign-study-on-pbs-mediashift/ Campaign Study on PBS MediaShift » The Bivings Report

    [...] Politicians Who Podcast [...]

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