UMass Releases Study on Business Blogging

Dr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:

• 49% of the bloggers surveyed said that the time blogging take is the major drawback to having a blog
• 66% of those surveyed spent less than 1 hour a day writing blog entires; 31% spent between 1-3 hours
• 95% of those surveyed felt their blogs were successful at achieving their goals
• 58% reported that their blogs were llinked to from their company’s homepage
• 89% of bloggers said they got less than 10 comments on their blog a day

If you work at a company thinking of starting a blog, the study makes for an interesting read.

Via Micropersuasion.