UMass Releases Study on Business Blogging June 25, 2006
Dr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:
- 49% of the bloggers surveyed said that the time blogging take is the major drawback to having a blog
- 66% of those surveyed spent less than 1 hour a day writing blog entires; 31% spent between 1-3 hours
- 95% of those surveyed felt their blogs were successful at achieving their goals
- 58% reported that their blogs were llinked to from their company’s homepage
- 89% of bloggers said they got less than 10 comments on their blog a day
If you work at a company thinking of starting a blog, the study makes for an interesting read.
