Blogs, PR, Research

Mar 3, 2006

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog. If you aren't listed, please feel free to edit the Wiki and add yourself. Original post follows.

In a story I posted a few days ago, I found that 4 of the 18 largest PR firms had official corporate blogs (Burson Marstellar, Edelman, Hill & Knowlton and The MWW Group). Constantin Basturea wrote in with some corrections/additions to my list. Here goes:

The Horn Group has a blog that I flat out missed. My bad. That's 5 of 18.
Manning Selvage and Lee doesn't have a blog, but Hass MS&L does. I'll leave it to you whether that should count.
Ketchum's Personalized Media practice has a blog that they update fairly regularly. However, Ketchum doesn't even link to this blog from the Personalized Media practice area section of their coporate site, and its the last entry on the second page of Google, well behind the faux Ketchum Ideas blog. I'll let you decide whether to count it.

Here are some other non-official PR blogs Constantin pointed out:

Tony Obregon from Cohn & Wolfe is blogging.
There are at least two senior execs from Ogilvy who are blogging: John Bell and Rohit Bhargava.
Robert J. Ricci from Weber Shandwick’s Web Relations Group is blogging and the Weber Shandwick technology PR team in New York is blogging.
A group of people working at Porter Novelli Washington is blogging.
John Brodeur (Chairman of Brodeur Worldwide) has a blog.

Constantin also recommends this as a good listing of PR blogs. Please feel free to post any additional blogs I may have missed.

http://blogs.hillandknowlton.com/blogs/niallcook/archive/2006/03/02/1275.aspx Positive Impact

Not enough PR firms blogging…

Todd Zeigler offers an analysis of which of the top 18 PR firms have corporate blogs (not just employees……
http://www.bivingsreport.com/?p=68 The Bivings Report » Do PR firms blog? Not so much

[...] Update: I found that the Horn Group has a blog as well. I updated the post here with more data. [...]
http://www.micropersuasion.com/2006/03/blogless_ruder_.html Micro Persuasion

Blogless Ruder Finn Buys Blog Ads…

Ruder Finn is curiously promoting its interactive capabilities with ads on Valleywag, a very salty Gawker Media tech gossip blog. The ads point to a fun Mr. Picassohead game. (See screen grab below.) Ads on blogs are good start, but…
http://prmachine.blogspot.com Robb Hecht

Todd, I would like to interview you for a book I’m writing called “Life After the Press Release”
http://prmachine.blogspot.com Robb Hecht

Todd, I would like to interview you for a book I’m writing called “Life After the Press Release”
http://www.bivingsreport.com ToddZeigler

Robb – you can email me at tzeigler@bivings.com. Thanks.
http://www.bivingsreport.com ToddZeigler

Robb – you can email me at tzeigler@bivings.com. Thanks.
http://www.marketingmonger.com/2006/03/pr_firms_that_blog.htm MarketingMonger

PR Firms that Blog…

The Bivings Report is also interested in which PR firms blog…….
http://www.blogworks.org Laurie Mayers

Todd,
to clarify: Hass MS&L is a fully owned office of Manning Selvage & Lee. The name comes from when Hass Associates in Ann Arbor was acquired by Manning Selvage & Lee in 2002.
http://www.blogworks.org Laurie Mayers

Todd,
to clarify: Hass MS&L is a fully owned office of Manning Selvage & Lee. The name comes from when Hass Associates in Ann Arbor was acquired by Manning Selvage & Lee in 2002.
http://www.bbsbusiness.cn/?p=102 Individual business blog » Blog Archive » Half of Big PR Firms are Blogging

[...] I was excited to see The Bivings Report?#8217;s finding that half of the major public relations firms now have officially sanctioned blogs that they link to from their Websites. This is up from only 22% back in March. If anything is a measure of how far the blogosphere has penetrated into mainstream business culture, it?#8217;s the level to which communications professionals accept it as a major change in their industry. [...]

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We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

PR Firms that Blog: Take 2

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