Using YouTube for Issue Advocacy April 26, 2006

Posted by Todd Zeigler in Blogs, Marketing, Politics, Public Affairs, Video

In a post a couple of weeks ago, I suggested that organizations post their videos to viral sites like YouTube as a way of reaching a larger audience. Well, the advocacy group Public Knowledge has done just that, posting a video on the net neutrality issue currently before Congress.

It seems to have worked, too. So far the video has been viewed 43,000 times and ranks 39th on this week’s list of YouTube’s most watched videos. Just as importantly, the video has created a pretty good conversation on YouTube about net neutrality, with thirty four comments so far.

Here’s the video, for those interested:

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The Bivings Report (TBR) is a source of news, insight, research, analysis and conversation on web-based communications and its increasingly powerful role in the economy, politics and society. TBR content is created, posted and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.



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