Wal-Mart’s Certain Something June 28, 2006
Those polling maniacs over at Rasmussen Reports released a study today that claims that 69% of Americans still have a positive opinion of Wal-Mart, while 29% do not like the superstore. The report revealed the following:
- Americans who are in the lower or middle income brackets are more likely to have a positive opinion of Wal-Mart than those in the upper income bracket.
- Of the 25% of Americans who claim they rarely or never shop at Wal-mart, 35% percent think positively of Wal-Mart.
- Those surveyed say that if given a chance to shop at either Wal-Mart, Target or K-Mart, 48% would prefer to shop at Wal-Mart, 30% would go to Target and only 9% would go to K-Mart.
I’m curious to see if there’s a difference in category. For instance, if someone was asked if they would prefer to buy clothes from Wal-Mart, Target or K-Mart, would they still choose Wal-Mart? Or, if they were given the chance to have a shopping spree at either Wal-Mart, Target or K-Mart, would they still pick Wal-Mart?
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