Warren Buffett Doesn’t Need the Internet

Posted on May 30th, 2006
By Todd Zeigler in Design, Marketing, PR, Website review

I recently visited the website of Berkshire Hathaway, which is the holding company controlled by billionaire Warren Buffett that ultimately employs 190,000 people. I was looking for video clips of Berkshire Hathaway’s annual board meeting, which are famous for Buffett’s pronouncements on a variety of economic subjects. It became clear pretty quickly that Berkshire Hathaway doesn’t do multimedia. The site doesn’t even do images. See the homepage below:

The entire website is text based and could be built in under a day by anyone with some basic HTML skills. It is actually sort of refreshing that Berkshire Hathaway doesn’t have some slick website. The site is a reflection of Warren Buffett himself: completely lacking pretension.

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The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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