What is Daylife?

Paid Content has a tiny bit of scoop on Daylife , a news startup that will "soft launch" this coming Monday. What Daylife is exactly is clear as mud. Here's the generic description Paid Content offers up:

"The mission is to gather and organize news in ways that are most relevant to the user. That could be by event, topic, author, geography or other factors. Source pages that show what a journalist writes about or who is quoted are part of the mix."

If forced, I'd guess it is a more journalism-centric version of social news sites like Digg, Techmeme and Newsvine. And no, I don't know what that means really. Regardless, get ready for the hype. The list of investors and advisors is filled with big names in the tech and journalism communities. They include Jeff Jarvis (Buzz Machine), Craig Newmark (Craig's List), Mike Arrington (Techcrunch), Dave Winer (Scripting News) and a little organization called the New York Times Company. I'm looking forward to giving it a test drive.