Friday Five: My Facebook Goals for 2008

I really enjoy using Facebook as it allows me to connect and remain connected with friends and associates, but there are so many ways that I could use it to better my life and that of others.  Here are five things I would like to do through Facebook in 2008 to better harness its power:

1. Actually catch up with old friends

I have friended heaps of friends on Facebook whom I've done nothing with other than skim their profiles in the last several years.  If they are truly my friends, I should try to get caught up with their lives.  What are they are up to?  Do they still like to (fill in the blank)? Etc.

2. Do something meaningful through a group

Most groups on Facebook aren't very productive.  I just join, and my membership in that group says something about me.  While I have posted a photo or a message on a group page, that's about all I've done.  My membership in a group — not all, but some — should result in productive action.

3. Help someone because I noticed something on their profile

From time to time a friend of mine will say that they're sad, overwhelmed, sick, etc. through their status.  I should take that as a cue to at the very to give them a call to offer support if I know them well enough.

4. Get acquainted with my "Facebook Friends"

Yes, I do have some friends on Facebook that I've never talked to or meet in person or over the phone.  Either they randomly friended me or we were involved in some other project but didn't directly interact.  I should get to know them so that I can feel better about appearing on their friend lists.  Besides they might be really cool.

5. Introduce people to each other

With the wealth of information that people put on their Facebook profiles, I can easily see where friends of mine who don't know each other share common interests.  While other times one friend will mention a job opening at their company when another friend of mine needs a job.  Why not introduce them via Facebook?  I'll have to think about the matchmaker role…

Should The Economist Launch a Social Network?

Last week, NewMediaAge.co.uk reported that The Economist magazine intends to launch a social network.  This partly stems from its Project Red Stripe that aimed to produce something innovative with the company's expansive library of quality content but then fizzled with hopes of an altruistic social site.  While the idea is noble, there are many other sites out their now that connect people those who they can help.

For awhile I thought that news sites creating their own social networking site was great since it would help them lure audience members back more often, but now I'm wary of another social networking site.

The concept is not flawed; it is just the idea that I'll have to create another profile, remember more usernames and passwords, and try to woo my associates to do the same that seems so laborious.

Perhaps the magazine could partner with an existing social networking site that many of its readers are either members of or would benefit from joining.  I understand concerns about relying on another company to handle your information and that of your customers as well as branding issues, but if my sentiments are shared by many other people, forget the success of a social networking venture.

Now, who could The Economist partner with?  MySpace and Facebook probably aren't great possible partners since neither are designed for sustained conversations and debates.  The same goes for LinkedIn, but its professional networking emphasis does should jive well with Economist readers.  On the other hand, Gather is centered around conversation, yet, tries to appease a wide variety of folk.

Are there any other sizable social networks that would suit The Economist well?

Blogging Goodwill Fashion

Every once in a while we like to point out how non-profits and charitable causes can harness the Internet to better achieve their goals, and this post highlights the successful efforts of Goodwill of Greater Washington using a blog — about fashion.

True, Goodwill is about community development projects like job training for lower income folk and sales from used and thrift clothing helps fund such programs, but fashion is not one of the organization's main concerns. 

However, it understands that Napoleon Dynamite and others find cool second-hand threads at thrift shops to don.  These hipsters frequent thrift stores since they know that the fine line between "thrift" and the more haute couture adjective "vintage" is razor thin — price.  Further, many high end boutiques buy some of their stock at places non-profit second-hand stores and jack up the price.  Why can't organizations like Goodwill cash in more on "vintage" as well?

To counteract this trend, Goodwill here in DC hired Em Hall to write the DC Goodwill Fashion Blog in order to attract more customers to the stores.  Through this blog she spotlights (and, dare I say, markets) trendy items found on the racks and even auctions off higher quality and more haute items.  In some cases, these items fetch a far higher price through the on-line auction than a transaction in the store.  Thus, Goodwill gets more money to devote to its community projects.  In fact, Goodwills in other parts of the country have approached Ms. Hall to try similar blogging ventures.

This is a creative way that a non-profit organization has used a blog, and the best part of it is that blogging is cheap and easy.  But it does require some creativity and, in this case, a good sense of fashion.

Hat tip: Rachel Martin and Win Rosenfeld of NPR's The Bryant Park Project.

Roger Clemens Denies Steroid Allegations on YouTube

Baseball player Roger Clemens was accused of using steroids in the Mitchell Report, which was released a few weeks ago.  Since the report came out, Clemens has been silent, letting his lawyer do his talking for him.

In a sign of the times, today Clemens spoke about the allegations for the first time in a video posted to his website and to YouTube.  Interestingly, the YouTube account he posted from was created a few days ago.  Another example of how the web allows folks to talk directly to the people without the filter of the media.

The video statement is embedded below.

Friday Five: Holiday Travel Tips

Christmas is on Tuesday, and I'm flying across the country to see my family.  This evening I will be busy as millions of my closest friends and I decide to fly somewhere this weekend.  Here are five things I'm doing on-line to help me cope:

1. Check in for my flight

Yes, I checked in for my flight last night on the airline's website.  It was great.  Now, with boarding passes in hand, I don't have to wait in line at the ticket counter and was able to move my seat to an aisle on both of my flights. 

2. Check the weather

There are many sites that provide weather information, and fortunately, the weather at all three airports I'll use tonight looks fine.  That should lower chances of delays.

3. Download podcasts

With several hours on a plane ahead of me, I downloaded several podcasts for my listening pleasure.  Hopefully, they're interesting…

4. Preview in-flight entertainment

Let's go back to the airline website.  If my iPod gets boring, will I get to watch a movie?  No, but the airline I'm flying today offers complimentary satellite radio.

5. Forward my itinerary to the family

There's no need to confuse flight numbers and arrival times when you can simply e-mail your itinerary to whoever will pick you up.  In my case, up until a few days ago both my family and I thought I was flying at a different time.  Good thing we checked my itinerary and can e-mail each other the exact details.

What do you do on-line to better cope with holiday travel? 

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Notice

We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

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