Archive for February, 2007

Five Technologies that Will Impact the 2008 Elections

Wednesday, February 28th, 2007

Patrick Ruffini has a good post about an online poll he came across that asked what technology would have the biggest impact on the 2008 election cycle.  YouTube is winning the poll in a landslide.  Ruffini writes:

That’s a “fighting the last war” mentality. Ask the pundits to predict what will work in the next election cycle and they’ll repeat what worked in the last one.

I agree.  So in a fit of stupidity, I'm going to list some of the technologies I think will impact the 2008 cycle that haven't already been hyped/written about to death.  Technologies that haven't really hit the political world yet.  Chances are none of these will actually have an impact and it will be something else, but it is worth a shot.

(1) Ning (Niche Social Networks)

Draft Gore The social network creation tool Ning relauched yesterday and it looks very, very promisingNing allows users to create their own highly specialized social networks through a slick drag and drop interface.  As an example, a network has been created to draft Al Gore for another Presidential run.  Ning is not the only player in this field - there are tons.

The implications here are pretty obvious.  These tools will allow activists to create their own networks around the issues or candidates they are passionate about (they are essentially a more powerful version of Yahoo Groups).  Campaigns can build their own social networks without spending a fortune to build inferior tools.  Bloggers can build communities around their sites. 

(more…)

Magazine Presentation Recap

Tuesday, February 27th, 2007

Erin and I went up to NYC a few weeks back to give a presentation to members of the Magazine Publishers' of America about our study on the features of magazine websites.  If you are a glutton for punishment, you can download a copy of our Powerpoint presentation here.  

As a presenter, the questions/answer part of the session is always the most interesting. And the best questions are always the ones you can't really answer.  So here are some of the better questions we were asked.

(1)  How do journalists balance the time demands of their print duties with those of their online duties?

I basically said "umm" and then made a grunting noise. Seriously, I don't know.

It sort of reminds me of when I go into pitches to corporate clients and try to get them to start blogging themselves.  They always ask about the time commitments that are required.  "We're already overworked.  We don't have time to blog.  How can I do it without hiring someone?"  I can't really answer that one either.

I can only answer these questions from my own personal experience.  I'm a busy guy and I find time to blog.  How?  For me, my work and my blogging are accomplished in one motion.  Blogging feeds my work and my work feeds my blogging.  It's all kind of the same thing.  

So I'd say in an ideal world magazines should create an environment where writing web and print content can be achieved in one motion.  Write blog entries that provide insight into the process of creating the story itself.  Post notes from interviews.  Post follow ups on the story as more information becomes available.  Post links to discussion about the article.  Post about peripheral issues you got interested in due to your story research.  I think creating web content can be done in a way that supplements what you are already doing.

I don't know is probably the right answer though. 

(2) How do you balance the traditional role of magazines as gatekeepers with the trend towards user generated content and social news?

I don't really have a good answer to this one either.  I would just say I think there is a sweet spot between your traditional, editor-driven newspaper website and the free for all approach taken by sites like Digg that no one has really hit yet.  

(3) Assuming you open things up and allow readers to comment on stories, how do you manage this given the lack of resources?

Once again, I don't think there is a right answer here as people are still figuring this out, but I did take a stab at it. 

First, you don't have to allow people to comment on every article.  Why bother with comments on wire stories?  In order to preserve resources you could potentially allow commenting only on longer pieces and/or editorials.  This is the approach being taken by www.espn.com .

Second, let your readers/users help you police the comments.  Give them ways to report out of line comments through your site.  I think this is a much better and more practical approach than having magazine staffers waiting at the ready to review every comment as they come in.

Seattle Post Intelligencer News Reader: Why?

Monday, February 26th, 2007

Following on the heels of the New York Times, the Seattle Post Intelligencer has launched a news reader that allows you to read the print version of the newspaper through a desktop application.

I gave the reader a test drive and think it is a fantastic piece of technology.  The reader runs smooth and fast and creates a really pleasing reading experience.  It is much better than the PDFs of print editions I've seen in other places.

However, there are a couple of problems with this.

(1) You have to install the reader software on your machine in order to use it.  Not only that, the version of the reader is specific to each newspaper.  So if I want to read five papers online like this, I'd have to install five programs.  This is much more likely to be adopted if you could install the program once and then read all your newspapers and magazines on it.

(2) I don't want to read the print version of the newspaper on my computer, even if the reader is really slick.  I really don't.

If I'm on my computer, I'd rather just go to the website and quickly pick and choose what I read.   Maybe I'd use this thing for a glossy magazine, but I'm having trouble seeing why I'd use this application instead of just reading stuff on the newspaper's website.  I don't get it.

Am I missing something?

Is the McCain campaign listening to bloggers?

Saturday, February 24th, 2007

I wrote a pretty complementary post a few weeks back about a conference call the McCain campaign had with conservative bloggers

Two weeks later it is clear that the McCain campaign is failing at the most important part of blogger relations: listening.

Mike Turk signed up for an account on McCain's social networking tool, McCainSpace, a while back.  Due to the top-down nature of the campaign's online effort, accounts must be approved by a human administrator before they are made active.  So far no joy for Turk.  He writes:

It has been 14 days since I created my page, and it still has not been approved.  I have received no rejection, no e-mail indicating there is a problem, and no request to change the content.  There is simply stony silence.

Ok, so they are slow or maybe someone missed something.  It happens.  But Turk has written about not getting his account approved not once but twice on his blog.  William Beutler is also waiting.  Silence. 

A sort of small time, political version of Dell Hell.

And mind you these guys aren't just some random bloggers.  Turk ran the Bush-Cheney e-campaign in 2004 and Beutler is a former National Journal reporter.   If you aren't listening to these guys who are you listening to?

Contrast this with the Obama campaigns' response to a site bug pointed out by Michael Arrington of Techcrunch.  The bug was fixed within two hours of posting (although admittedly that bug was a little more explosive than the McCainSpace problems). 

Contrast this with the Edwards' campaign, where Elizabeth Edwards herself is engaging in blog discussions (including one on our blog). 

Contrast this with Microsoft, which helped Gaping Void's Hugh Maclead fix a problem he was having with his tablet PC within a few hours of him posting.

Having conference calls with bloggers is great.  Truly listening to what they are saying is better.

Update: Mike Turk has now written his third blog entry about his troubles.  We'll see if this ever gets resolved.

Update 2: After eighteen days of waiting, Turk's account was finally approved.  He has a full review of the McCainSpace tool up on TechPresident .

Fuzzy Zoeller and Wikipedia

Friday, February 23rd, 2007

Fuzzy Zoeller is suing Wikipedia.

Well, at least, he wishes he could.

The Associated Press reported yesterday that Fuzzy Zoeller is suing a Florida-based consulting company for vandalizing his Wikipedia profile.  The paragraph in question has since been removed from both Wikipedia and Answers.com (which draws lots of its info from Wikipedia articles), but according to the Smoking Gun, the entry included false information about Zoeller abusing alcohol and drugs as well as physically abusing his family.

Zoeller, known for his slightly unorthodox temperament on the golf course, is known for being a jokester.  Example: check out these comments in a 2001 interview with Golf Digest:

Did any fellow competitor ever ask you to tone down the joking around? I've heard some guys say that you were a little difficult to play with.
Don't care. Tell them to speed up. Get ahead of me.

Some guys don't like the crowd getting into it, saying it affects their play.
Tell them to go look in the mirror. I don't hit their shots for them. Like firing caddies out here–caddies never hit a shot out here; what are you firing the caddie for? I haven't had a caddie in 27 years who ever hit a shot for me. I know they'd like to, but it's never happened.

You used to joke that your prescription for the bad back was "vodka and Advil."
You gotta tell 'em something. I do take a lot of Advil. But only when I'm on the road. When I'm home, I'm off.

Is vodka still your drink?
I'll even drink a few beers now and then. But then I might go home and not have anything for two or three weeks, a month.

A lot of the great characters in golf history–Hagen, Demaret–enjoyed their beverages.
That was a little before my time. Back then that was how all the guys played; they carried flasks in their bags. There's nothing wrong with that.

It's changed a lot over the years.
Yeah, but what else did you have to do back then? Think about it.

Now there's the fitness kick on tour.
The last five years, everybody feels that they gotta look their best out there.

Has that hit you yet?
Look at me! [Laughs.] I tell you, every time I get the idea of working out, I have to sit down until the thought leaves. I don't want to go out there and sweat. [Laughs.] Seriously, if I had a good spine, I'd probably do it. But I have no spine.

Even though Zoeller often made jokes like this in the past, there is a huge difference between joking around about vodka and advil and publishing malicious and damaging remarks about someone's character in a public environment.  Zoeller claims that the comments made about him on Wikipedia caused him "mental anguish" and "loss of income".

This brings me back to my original purpose in writing this post.  What kind of protection do people have against slander and defamation on sites like Wikipedia?  Not much.  In its disclaimers, Wikipedia clearly does not take any responsibility for the content that appears in the open-source encyclopedia.  It seems like the site is invincible: since most articles are written/edited by individuals not associated with the website, the encyclopedia is not necessarily responsible for the information that is published on its pages. As Fuzzy Zoeller discovered, you can't sue Wikipedia!

Wikipedia Disclaimer:

None of the contributors, sponsors, administrators, or anyone else connected with Wikipedia in any way whatsoever can be responsible for the appearance of any inaccurate or libelous information or for your use of the information contained in or linked from these web pages.

Since Zoeller and his lawyers can't touch the website legally, the pro golfer has approached the source of the comments.  By identifying the IP address of the original "vandalism", it was discovered the the comments came from a computer at Josef Silny & Associates, a Miami-based consulting firm.  Zoeller is suing the consulting firm in order to "put a stop to this. Otherwise, we're all just victims of the Internet vandals out there. They ought not to be able to act with impunity ."

Zoeller's defense team is right. Online users should not be able to slander whoever and whatever they want on the Web with no recourse for punishment.  But should Zoeller be able to sue an entire company for something that most likely only involved one employee in non-business-related activity?  I'm not sure.  In addition, Should people like Zoeller be so concerned with false information appearing on a site that everyone knows provides unreliable information in the first place?  I'm not sure about that either.

Wikipedia founder Jimmy Wales said in response to this event, "We try to police [Wikipedia entries] pretty closely, but people do misbehave on the Internet."

I think that situations like the "Zoeller Incident" speak to the structure of Wikipedia.  While having an open-source encyclopedia is in theory a great (if not utopian) idea, I think that the site needs a better system of identifying individual editors.  That way, individuals could be held responsible if they purposely publish false or damaging information to the encyclopedia, possibly discouraging the publishing of malicious or false content to begin with. 

Also, should people be able to sue Wikipedia?  It seems strange to me that just because of a few disclaimers, the site is free of any responsibility of the material that shows up online.  If a Wikipedia article is the source of a reputation-killing piece of false information, should the site's owners have to take some responsibility?  I think to some degree, they should.

I'd be really interested to see what other people have to say about this, so please feel free to chime in with your opinions.

Egyptian Blogger Jailed

Thursday, February 22nd, 2007

 The blogosphere was shocked today when the AP published an article about an Egyptian blogger receiving a 4-year prison sentence for publishing content online that the Egyptian government deemed offensive to Islam and the Prophet Muhammad.

According to the Washington Post:

Abdel Kareem Nabil, a 22-year-old former student at Egypt's Al-Azhar University, an Islamic institution, was a vocal secularist and sharp critic of conservative Muslims in his blog. He also lashed out often at Al-Azhar, the most prominent religious center in Sunni Islam, calling it "the university of terrorism" and accusing it of encouraging extremism.

kareem.jpgNabil was part of a group of bloggers put on trial last year by the Egyptian government for publishing questionable materials online.  Other bloggers were freed, but due to what the Washington Post calls the "sensitivity" to Nabil's writings on religion, Nabil received a prison sentence.  Nabil's lawyer says they will appeal the decision, noting that the ruling will "terrify other bloggers and will negatively impact on the freedom of expression in Egypt."

We have all heard about Internet censorship in China, where many websites are blocked or content is edited to meet the Communist Party's regulations (TBR did several pieces on China: here, here, and here.)  The arrest of Kareem Nabil is a big disappointment, especially after several pushed for journalistic freedom in the country. Reporters without Borders, an international organization that protects journalists and reporters imprisoned for their writings, writes about a former announcement that was supposed to prevent journalists like Kareem Nabil from being punished for their opinions:

On 23 February 2004, the newly-elected president of the Union of Egyptian Journalists, Galal Aref, made an important announcement: President Mubarak had just telephoned him and had formally undertaken to abolish prison sentences for journalists in connection with their work. In effect, he was promising a major overhaul of the laws concerning press offences. Three years later, nothing has changed. Journalists still risk being imprisoned despite the semblance of a reform last year.

Apparently, legal rights for Egyptian journalists and reporters is a big farce:

Article 48 of the Egyptian constitution guarantees press freedom. But in practice, a string of laws have turned respect for this principle into an exception. In addition to the legal provisions for sentencing journalists to prison terms, the state of emergency in force since Mubarak became president in 1981 means that anyone suspected of disturbing the peace can be held without charge for six months or even more in some cases.

Further, according to Reporters without Borders, there are currently 35 offenses, "including defamation and insulting President Mubarak or a foreign head of state", for which a journalist or reporter can be imprisoned.

As a result of the imprisonment of Nabil and harassment of other Egyptian journalists, Reporters without Borders added Egypt to its list of "Internet Enemies", which includes some of the world's most secretive and isolated countries, like Burma and North Korea.  This is probably definitely not a group that Egypt wants to be lumped together with. 

This turn of events is truly disappointing, not just for online communities in Egypt, but for the international blogosphere as a whole.  Blogs are supposed to provide a space where individuals can discuss the issues that concern them the most, creating discussion with like-minded parties and debate with the opposition.  Stories like the account of Kareem Nabil really bring to light the limitations on freedom of thought that are often taken for granted and the unwillingness of some governments to let citizens think for themselves.  

Just think what the American blogosphere would be like if Americans couldn't insult politicians.  There would be no Wonkette, and certainly no blog posts like this one, which implies that everyone in the Bush administration is stupid.  If the US were anything like Egypt, the people involved with blogs like the Huffington Post and the Daily Kos would be in serious trouble–or more likely, these blogs wouldn't exist.  It's mind boggling to think that sources of opinion like these liberal blog networks, which have cemented themselves as avenues for both information and entertainment in the US, would be outlawed in many countries, with their authors severely punished.  For Americans, poking fun at domestic culture and politics is a way of life.  In countries like Egypt, with strict limits on journalistic freedom, these actions are virtually a death sentence.

—–

If you are interested in this topic, I highly recommend checking out the blog FreeKareem.org.  They have a lot of non-mainstream info and pictures about this issue.  There are also several petitions posted that you can sign to show your support for Kareem.  Also, this blog has some excerpts from Kareem's blog.

Video should always be opt in

Thursday, February 22nd, 2007

CNN.com is the main national type of news site I visit on the web.  I do so out of habit and because I really dislike the websites of alternatives like MSNBC and Fox News

But they are starting to lose me due to the way they are using video.

(1) Our office is an open space and so to watch videos I either have to annoy my co-workers or unplug my headphones from my iPod and plug them into my computer.  And that's when I don't have my computer muted.

Due to this I really don't watch many  videos during the day.  I'm going to CNN to read news articles, blog entries and such.  For text.

So what's the problem?  CNN is now all about video and its hard to find the text.    Of the items on the homepage, roughly 50% are web videos (see graphic on right for an example). 

I don't mind that they have lots of video.  That's great.  But I wish it all wasn't so intermingled.  Having to scan and discard 50% of the content is not a pleasant user experience.  I'll probably switch.

(2) CNN is still displaying videos in Windows Media Player format (which means I've had problems playing them in Firefox).  And they are still popping up their videos in controlled windows using javascript.  I hate that.  Please switch to Flash (which more people can see anyway) and stop using pop up windows.   You just shouldn't do that stuff anymore.

CNN isn't the only one making this mistake.  The John McCain for President site does as well by devoting pretty much its entire homepage to video clips and surprising users with video on what look like normal buttons/links at the bottom of the page (you are either muted or yelling at my whole office dude). 

In summary, I think people are going a bit too far in an effort to embrace the whole web video thing.  Video is a great and powerful thing, but not all the time and not in every circumstance.  Please remember that sometimes your users just want to read some text and move on.  Video should always be opt in.

Customer Service and Jet Blue

Wednesday, February 21st, 2007

Blog entries about customer service seemed to be following me around yesterday so I figured I’d write a blog post about it. 

First, I read “Seven steps to remarkable customer service” over on the extraordinary blog, Joel On Software.  Joel is the head of Fog Creek Software which makes the excellent FogBugz bug tracking software.  The post is specifically about support for software products, but is relevant to anyone who does customer service in their job (which is just about everyone really, isn’t it?).

His first tenet is perhaps the most valuable: fix everything two ways.  He writes:

Almost every tech support problem has two solutions. The superficial and immediate solution is just to solve the customer’s problem. But when you think a little harder you can usually find a deeper solution: a way to prevent this particular problem from ever happening again.

After reading that I immediately came across an example of a company attempting to fix a problem two ways.  Due to ice storms, JetBlue has had to cancel a large number of its flights (23%) over the last week or so.  People were stranded in airports.  Folks sat on runways for 8 hours.  Your classic planes, trains and automobiles nightmare.  Jetblue was and is under a barrage of criticism for the their poor handling of the situation.

So what are they doing?  Trying to fix the problem two ways.

To address the specific customer problem, they are reimbursing the people who were caught up in the delays.  Here’s the payment schedule according the Consumerist:

• Delays 1-2 hours: $25 off a future flight
• Delays 2-4 hours: $50 off a future flight
• Delays 6+ hours: Free round-trip ticket

To solve the long term program, JetBlue has announced a Customer Bill of Rights.  Here is a list of some of the changes that have been taken to prevent this kind of event from occurring again:

• All non-airport crew members of JetBlue will be badged and ready to go if needed to be called upon
• Increasing number phone lines open for changing reservations
• Tripling the size of the group that schedules pilots and stewardesses

To announce the Bill of Rights, CEO David Needleman posted a video on YouTube explaining the plan of action (embedded after the jump).  The YouTube video has been viewed 33,000 times so far.  A nice use of social media I think, although they should have done a better job with the web during the crisis itself

All of this sounds great but won’t mean much if the changes don’t work. We’ll see.

Anyway, give the piece from Joel on Software a read.

(more…)

Campaign Site Design Review: Obama for President

Tuesday, February 20th, 2007

My third presidential candidate website review is Barack Obama (previous reviews were of Hillary Clinton and John Edwards' sites). My first impression is a positive one, as this site is constructed very solidly and allows for all of my essential user needs to be met in one pass (mostly. I have to scroll a touch to get to the networking/sharing options).

Before I get into the layout of the index page, which I like, let's get this logo figured out. On the plus side, this logo doesn't resemble any other campaign logo that I'm familiar with and that aspect alone scores big with me. The American flag, which is abused/used incorrectly on so many of these logos is pretty muted here and is part of what has to be intended as farmland. The white sunrise is a new day, I'm guessing, and the whole package creates a strong "O" that is sure to be translated to T-shirts and buttons easily. That's a lot of thought into a campaign logo. When I saw this a week ago, I didn't like it. I thought it was too Web 2.0 driven. I was probably wrong. And to the designers who came up with it, thanks for not making the O icon the first letter in his name.

As we enter the site, the Web 2.0 design elements are all there, but not too over the top or distracting. The gradients, the curves, the muted grays all exist here, but within a solid design, work well. The logo isn't reflected. Points there. The red and white flag stripes are in the header though, and that decision lost you some of those points. 

The universal navigation across the bottom of the header is clear and the menus are easy to work through. The donate button is pretty obvious. I am under the impression now that "donate" must always be rendered with white letters in a red field.  I have no idea why.

The main story is where my eyes travel next, and is done in a pretty unassuming way. Just a simple headline, a big image and a click through to its home in the newsroom. My.BarackObama.com feels a little weird to me, and as much as I dislike the term "Action Items", I would have preferred it here. I understand that the campaign is about me, but using the My prefix reads sort of creepy, in my opinion. The section itself is well designed and the icons + keywords look is solid.

BarackTV is where I am drawn next. The layout and navigation are very simple here and the video pulls up quickly enough. When I saw the temporary site, my fear was that users would be inundated with video. I thought that with all the excitement over viral marketing and videos from the mid-term elections that Obama's site would be really saturated with that experience. It isn't.

The site seems to fit in Upcoming Events and In The News headlines as an afterthought, but they are far from hidden. Just not given the importance of the previous sections. No real concerns there.

The page is finished with the networking links that are now part of the campaign site standard.

Overall, pretty high marks.

Click on the screenshot and rollover the numbers for further, but more trivial rumblings.

 screenshot

TBG Article on the State of Newspaper Websites

Tuesday, February 20th, 2007

Erin and I wrote an article a few months back on trends in newspaper websites for the International Newspaper Marketing Association's Ideas Magazine

Entitled "Cracking the code for news sites," the piece sort of combines our newspaper research with our series of posts on how to improve newspaper websites

If you are interested, you can download a PDF of the article here

If you have better ideas or think we're morons, let us know in the comments. 

Jeff Jarvis Launches New Site on the "YouTube Campaign"

Monday, February 19th, 2007

I’m not sure whether I’m the first or last to notice this, but Jeff Jarvis of Buzz Machine has launched a new blog (Prezvid.com) dedicated to what he calls the YouTube campaignPrezvid has been added to my feed reader. 

To give you a taste, here is a video Jarvis put together offering John McCain some unsolicited advice on his use of video on the web.  Good advice. Romney and other should take it as well.

 

McCain’s Website

Monday, February 19th, 2007

John McCain launched his new website late last week and plenty of smart folks have already weighed in, so I'll skip a full review and just link out. 

I will say that upon seeing the site my first association was with the movie Schindler's List.  Like McCain's site, Schindler's List is in black and white with the occasional color thrown in for effect.  Schindler's List is a great film, but if I'm the McCain team I'm not sure I'd want my website to remind folks of a movie about the Holocaust.

Here are some other (better) reviews of the site.

The Post on Obama and Facebook

Saturday, February 17th, 2007

Jose Antonio Vargas from the Washington Post has a good article today about massive network of supporters that is developing on Facebook around Barack Obama's Presidential candidacy.  Of course, I'm biased here, as The Bivings Group is quoted in the piece.

Here is what we/I had to say:

"The key point here is that the support for Obama on these social-networking sites is not being driven by the campaign itself. It is something spontaneous as opposed to something the campaign itself is orchestrating. This shows a real enthusiasm for Obama's candidacy among young people that you aren't seeing for any other candidates at this point."

I think Joe Trippi, formerly of the Howard Dean campaign, also makes a great point:

"It took our campaign six months to get 139,000 people on an e-mail list," Trippi said. "It took one Facebook group, what, barely a month to get 200,000? That's astronomical."

Yup.  List building is a slow and painful process.  That Facebook network is worth a small forture to the Obama campaign.

The full article is worth reading.

John Edwards is on 24 social networking sites

Friday, February 16th, 2007

John Edwards social networking presence After Tom posted his review earlier today I went back and took a closer look at the John Edwards site.  I immediately noticed that Edwards' has dramatically expanded his presence on the social networking sites (see icon on the right). 

Upon close inspection it turns out that the Edwards' campaign is maintaining a presence on an astounding 24 social news/networking sites.  Wow. 

Below is a list from Edwards' site with links to all his accounts:

43Things, del.icio.us, essembly, facebook, flickr, gather, myspace, partybuilder, youtube, orkut, ning, metacafe, revver, yahoo! 360°, blip.tv, CHBN, vSocial, tagworld, collectivex, bebo, care2, hi5, xanga, livejournal

I get it.  The Edwards campaign is really into the whole Web 2.0 thing.  Message delivered.  I understand the power of these networks.  I do.  But 24 accounts?  This just strikes me as sort of ridiculous.

More importantly, I just don't think it is good strategy.

First, I think 24 is way too many options to present a user.   Instead of giving me four or five clear choices (say MySpace, Facebook, YouTube and Flickr) I'm overwhelmed with options. 

Second, I think it is better for the campaign to invest in creating robust presences on a few sites than to spread yourself out across 24.  Inevitably, aren't you going to forget to update one of them or not see a comment?  To prove the point, here's a link to the Edwards' campaign Livejournal account, which hasn't been updated since 2004 yet is still highlighted on his new site (bonus screenshot after the jump). 

What do you think?  Do you agree that 24 is too many or is this the way to go with this sort of stuff? (more…)

Campaign Site Design Review: John Edwards

Friday, February 16th, 2007

Part 2 of my presidential campaign site review series (Hillary was the first) finds us staring into the guts of the Edwards effort. We have clicked through the initial splash page, dodging the listserv sign-up and chose instead to enter the site.

I’m puzzled at the lack of photography on the main page. No John Edwards picture to be found. He’s the pretty boy of the group, and he is notoriously absent. Because of that, my eyes go first, to:

The logo.

Using what has recently been a Republican treatment, the font is sans serif and devoid of anything cute. Wait. Is that swinging star followed by a green trail? I get it. Green means environmental. And the star means…fancy. Even with the unnecessary mark, I like the logo as it works well within this site and has a contemporary feel. It also does not rely on any ponderous emblems or flags (looking at the giant O in the striped farmland, senator…).

The structure of the page is solid, but I am not really pulled in any direction. The big pull here should be the Universal Health Care plan, I’m assuming, but because the palette of the site is very closely adhered to, I pass by the big title image and move horizontally to the right-hand navigation. I do like the way these elements are put together though. Each action item (sorry) is given enough real estate to be seen and considered. The design style/font choice/minimal drop-shadow works well here. I was compelled to click on the One Corps logo thinking it was some type of Marine Corps charity/information. It wasn’t, and it locked up my browser.

The universal navigation across the top of the page is also a little buggy in IE7, but the drop-down menus are succinct and very easy to read and navigate.

Below the fold contents include his latest video, some platform issues highlighted, blog headlines, press headlines, testimonials and quite a few social networking options.

Whether or not users will scroll that deep on the home page is a concern, and I think the design has crammed as much as possible into this first page.

Click on the screen image below and rollover the numbers for further comments. 

Launch Graphic Review of Edwards Website

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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