Archive for April, 2007

2008 Presidential Campaign Event Tracker April 30

Posted by TBG Staff in Newspaper Study, Politics, Web 2.0

I noticed a nifty new feature on The Washington Post's website this afternoon.  Campaign Tracker uses information from a variety of sources, including campaigns and media to compile a database that stores information about events where the 2008 presidential candidates will be making appearances.

This feature uses a variety of techniques to keep things organized.  Campaign events are stored on Google Maps, which makes getting directions and pinpointing locations quite easy.  In addition, the Campaign Tracker allows users to filter events by candidate, date, and state, which makes sorting and searching the events simple.  

campaigntracker.gif

The Campaign Tracker is an interesting and useful tool, and it is something that you don't often see on newspaper websites. The Campaign Tracker is creative, and provides a new way at looking at the 2008 Presidential campaigns. 

The Washington Post seems to have a knack for creating this type of niche content.  In the 2006 Senate cycle, the paper built a database for storing and displaying political ads produced by all the various campaigns.  This feature, called Mixed Messages, provides WashingtonPost.com readers with a centralized location where they can watch and compare all of the political ads produced by campaigns around the country. 

The WaPo isn't alone in its endeavors, however.  The New York Times has gotten into this process by launching its database for campaign finances about a month ago, which uses a map application to show the fundraising  stats for all of the presidential candidates.

finance.gif

I would like to see more newspapers experiment with this kind of tool.  While it's definitely outside of their core competencies, I think that this type of coverage helps fill a niche where regular people otherwise have difficulty finding information.  By filling these gaps with tools like those the WaPo and New York Times have developed, these publications can be a prime source for specific news. 

Fark Launches Redesign, Farkers Hate It April 30

Posted by Todd Zeigler in Media, Social Networks, Website review

Along with Slashdot, Fark is sort of the granddaddy of social news sites like Digg, del.icio.us and Newsvine. Launched in 1999, Fark lets users submit story links which are then reviewed by editors. The best submissions make the Fark homepage. Digg is essentially Fark (or Slashdot) with user voting in place of the editors. Fark is focused on offbeat news with clever headlines, and, after being around for eight years, still gets a ton of traffic and has an extremely active community of users.

I used to be a daily reader of Fark back in 2001-2002 and probably check in once or twice a month these days. The site hasn’t changed much over the years. The owners know not to mess with their formula or upset their community. Fark launched an extremely subtle redesign on April 25th, and to the surprise of no one the users seem to hate it. There have been two threads about the redesign, one attracted over 3,700 comments and the other over 2,000.

Here are some of the more amusing comments: (more…)

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Link Roundup 4/29/2007 April 29

Posted by Todd Zeigler in Link Roundup, Other

Amazon S3: Show me the money

The CEO of the photo sharing site SmugMug explains how Amazon S3 will save him over $500,000 this year. Amazon and others are in the process of blowing up the hosting business – pay attention to this stuff. Via Echo Ditto.

4 Hour Work Week Blog

Lifehacker style blog from author Tim Ferriss. Twitter and Blackberry addicts aren’t going to like it – Ferriss’ big thing is that we’d be more productive in life and work if we were less connected. He’s right.

Politics is flat

Seth Godin thinks the upcoming Personal Democracy Forum could be a one of those “seminal events that everyone remembers attending years later… even if they didn’t.” We got our tickets on Friday.

ABCNews.com Relaunches with Citizen Journalism

Steve Rubel has the scoop on a new design for ABCNews.com.

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Top 6 Political YouTube Videos so far the Cycle April 28

Posted by Todd Zeigler in Politics, Video

I’ve been saving interesting political videos in my YouTube account in preparation for a cheap “list” post.  I’m pulling the trigger today.  So here are the six most interesting political videos I’ve come accross in the first part of this year.

(6) John McCain sings “bomb bomb bomb bomb bomb Iran”..

(more…)

New York Observer Redesigns its Site April 27

Posted by TBG Staff in Newspaper Study

I received an email the other day from Brian Kroski, VP/GM Online at the New York Observer, a well-renowned weekly paper in New York City.  The Observer recently redesigned it's website, and I was quite impressed with the results.  

The redesign of the Observer has integrated many Web 2.0 features that we have discussed here at TBR. Here is some of the functionality I noticed on the site:

  • Alternate Content Views.  The Observer provides its online readers with lots of different ways of getting their news. The site gives readers the option of reading articles according to the most read, most commented, and top tags. This is a great way to get readers involved with the news.

  • headcloud.gifTag clouds.  The Observer online has many different tag clouds.  I think this is a great feature and I really wish more newspaper sites used tags.  Tags not only make it easy for people to find information they are looking for, but they also give the newspaper itself a great method for organizing its content.  The Observer has tag clouds on the homepage and every individual section of the site, giving readers lots of different tools for searching for content.  A fun feature that the site provides is their "head cloud", which shows the people that are most discussed about each day in the paper.
  • Layout and Design.  I really like the design that the Observer came up with for this site.  It's easy to navigate, content is clearly divided into relevant sections, and looking at the site's pages doesn't give me a headache, as many other newspaper sites do.  The Observer was able to get away from the traditional "online newspaper vomit" theme that is pretty common among newspaper websites.  Their homepage provides ample content, but it is organized in such a way that it is pleasing as opposed to overwhelming.
  • Bookmarking, bookmarking, bookmarking.  As many other news sites are doing these days, the Observer provides a plethora of bookmarking options on each of its articles. Currently, readers have 11 social bookmarking options, including (among others), Facebook, Newsvine, Reddit, and Digg.

In addition to these features, The Observer allows comments on all of its articles and blog posts.  Unfortunately, not much discussion has occurred on the site so far, but I imagine this will change as the redesign gets more publicity.  I tested the commenting feature by responding to an article, and my comment appeared immediately.  So it seems that the Observer has done what many papers are unwilling to do: relinquish some aspects of control in order to really open a site up for discussion.

On the downside, the site does not provide any video or user submission features. I don't see this as a big problem, as newspapers are, after all, sources of printed content.  Just as it's better for political candidates to refrain from blogging than to have a "bad" blog, I think it's better for newspapers to stick to what they know –print content–rather than attempt a multimedia program and do it poorly.  It's important for newspapers to know their limits and do the best they can with the resources they have.  So cheers to the Observer for maintaining its integrity and not trying to expand too far beyond its reach.

Also, the site seemed a little slow to me, with the time between viewing different pages longer than it should be.  This got a little annoying, but wasn't a big problem. 

Overall, I think the NY Observer has come up with a great online program.  Many other news publications can learn from this weekly's redesign.  

You can read more about the paper's redesign here

What do you think? Use our commenting feature to write your own mini-review of the New York Observer website. 

Campaign Site Design Review: John McCain Version 2 April 26

Posted by Tom McCormick in Design Reviews, Politics, Website review

Launch Flash Review

When I was 7, my father finally broke down and bought our first color TV and I wouldn’t stop screaming for days, I’m told. Well, that feeling was nothing compared to the crazy joy we all felt over here when the McCain for President web team presented us with a new colorized version of their campaign site yesterday. To be honest, though, when Edwards spiced his site up, I sprained both wrists from all the high-fives.

This latest version of the campaign site seems only a bit forced to me. If I had gotten as much criticism for the black and white scheme as the designers originally did, I might have used this opportunity to throw some color in as well. With that being said, let’s take a look and see how we did.

The structure of the site is more traditionally laid out and in the header, a circus-style banner is revealed to proclaim The Announcement is coming today. So, immediately the tone of the user experience is changed to produce some excitement, where we last had nothing but grave statements and ghosted stars and stripes. The header was so militaristic, in fact, with the black and white flag and the Silver Star McCain logo (now in color!) that the added old school banner gives it a WWII feel. Maybe this is intentionally nostalgic but probably not.

Below is a lot of new content and all of it in full color. The generous real estate used for the campaign announcement looks good here and the photo used is upbeat rather than overly serious. A gigantic blue button begs me to Read The Speech, which I respectfully decline. Below all of that swagger is another chance to read the speech, an opportunity to donate and some supporting articles from the day, including (did you read ahead?) a link to read the speech. The Get Involved section is the same standard fare as before, and is of course numbered for my convenience. The middle third of the home page is Straight Talk Express-centric. A slick video full of sound bites reminds us that the bus is coming, and to the right of this is a well enough designed, side-scrolling calendar of bus events. A quick click on the modest “more” button takes me to the Straight Talk Express page (a web 2.0 overdose of shiny floor reflections and Photoshop filters). Below this is a poll about water-free urinals, congress and the World Toilet Summit and some mostly regurgitated filler content.

So, perhaps we can assume that the McCain team kept the site in black and white until he officially announced. I think they’d like that, so let’s. What the hell?

This is an improvement over the initial launch of course and the black and white gripes will finally come to an end. It was a weird couple of months though, and I wonder if the branding took hold a little stronger than anticipated.

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Social Technographics & Butterfingers April 25

Posted by Steve Petersen in Marketing, Research, Web 2.0

Forrester Research just released an interesting study led by Charlene Li about social technographics that breaks up web users into distinct and defined categories so that marketers can target their efforts to inspire action.

These categories include: (more…)

Updated: John McCain Redesigns Website April 24

Posted by Todd Zeigler in Design, Politics, Website review

Update 2: They have tweaked the design and it is now less busy and has one big lead graphic. Although they are changing it every few minutes I think.
mccain2.gif

Update:
The McCain campaign has launched their official campaign blog as well.

Original Post

Looks like the McCain team revamped their website in recent days. I think it is better from a usability standpoint.

They abandoned the black and white scheme (which was just a little too foreboding) in favor of some color. They got rid of the little video rollover effects that would surprise and annoy visitors. They are giving people the option to read some text instead of going with a “watch video or go away” approach.

However, it is a little too cluttered for my taste. I’m a fan of sites with one overriding message/graphic as the lead piece everyday (Edwards, Clinton, Obama). Also, McCain’s picture is strangely absent from the top half of the site. We’ve gone from having too many pictures of the candidate to having none at all “above the fold.” I’m sure they’ll work some McCain pictures into the flexible space on the left at some point.

What do you think?

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About this blog

The Bivings Report (TBR) is a source of news, insight, research, analysis and conversation on web-based communications and its increasingly powerful role in the economy, politics and society. TBR content is created, posted and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.



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