When I first heard that the BBC assigned a reporter, Ben Hammersley, to report about Turkey's elections via several social networks, I wondered how the Beeb would present the reporting.
Would it just leave all the information at the individual sites and hope that people would navigate to the other reporting? Would it place links or somehow coax the social networks to allow it to advertise the other sites on each reporting page? Or would it cull all the data into one place?
It has chosen the third option; see the Webreporter: Turkish journey page. I like how this page serves as a quasi-portal to the reporting spread out over various sites. This serves as a place for the reporting to combine while maintaining a consistent layout (with the exception of the Google map with Hammersley's route) but still leaves reporting spread out. In a sense, the reporting serves as bait to lure flickr, del.icio.us, Twitter, etc. users to the BBC's site — a rather interesting marketing campaign. I wonder how Twitter, Yahoo!, Google, etc. feel about this.
Oh yeah, thanks for the link and traffic to my previous post, BBC. I'm chuffed.
| Trackback URL |
August 5th, 2007 at 10:02 pm