The Bivings Group recently won an Award of Merit from the Society for New Communications Research for our company blog, The Bivings Report. Here is the write up on our blog that was published in the New Communications Review:

The Challenge
The Bivings Group lacked a medium for showcasing the company’s projects, publishing research and reports, and discussing issues in new media, technology and politics that are relevant to the company’s projects and clients. To resolve this problem and to provide the company with a flexible platform, The Bivings Group developed a corporate blog called The Bivings Report.

The Ingenious Proposal
The Bivings Group decided to create a blog that would serve as a source of news, insight, research and analysis on the web-based communications industry. They tailored their blogging efforts to several key audiences: members of the traditional media industries (newspaper and magazine publishers), representatives from politics interested in online developments, potential clients, and individuals interested in emerging Web 2.0 technology. The goals of The Bivings Group’s corporate blog were to find new business opportunities, garner attention for media research, showcase the company’s abilities and quality work in new technology, and solicit feedback and commentary from audience members.

The Call
The Bivings Group implemented a corporate blog as an extension of its main website called The Bivings Report. Tapping in-house design, programming, and communications professionals, The Bivings Group built the blog in WordPress, an open-source system, and customized the blog with various types of new technology to serve the company’s needs. Specifically, they used video, podcasts, sharing tools, and wikis on their corporate blog to demonstrate the company’s capabilities in Web 2.0. Finally, The Bivings Group used its corporate blog to develop a library of research materials and written reports relevant to new media and politics. By publishing these materials on a blog, they are easily accessible and available to the public.

The Success Story
The Bivings Report has been an extremely productive tool for The Bivings Group. Publishing articles consistently on a near daily basis, The Bivings Report has grown to become one of the top “public affairs” blogs in the USA. They have also received several new business opportunities and numerous press inquiries through the blog. Most recently, The Bivings Report was recognized by the Web Marketing Association for the high quality of technology and content employed on the blog and received a Blog Standard of Excellence award. The Bivings Report has given the Bivings Group an opportunity to expand upon and develop its corporate identity online through discussion, written expression, and graphic design.

Click here to check out the other winners.

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