Comments on: Campaign Design Review: McCain for President http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group. Thu, 18 Mar 2010 13:34:19 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Campaign Site Design Review: John McCain Version 2 » The Bivings Report http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/comment-page-1/#comment-169166 Campaign Site Design Review: John McCain Version 2 » The Bivings Report Thu, 26 Apr 2007 21:17:20 +0000 http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/#comment-169166 [...] This latest version of the campaign site seems only a bit forced to me. If I had gotten as much criticism for the black and white scheme as the designers originally did, I might have used this opportunity to throw some color in as well. With that being said, let’s take a look and see how we did. [...] [...] This latest version of the campaign site seems only a bit forced to me. If I had gotten as much criticism for the black and white scheme as the designers originally did, I might have used this opportunity to throw some color in as well. With that being said, let’s take a look and see how we did. [...]

]]> By: John McCain Redesigns Website » The Bivings Report http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/comment-page-1/#comment-167402 John McCain Redesigns Website » The Bivings Report Tue, 24 Apr 2007 21:38:52 +0000 http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/#comment-167402 [...] They abandoned the black and white scheme (which was just a little too forboding) in favor of some color.  They got rid of the little video rollover effects that would annoy users unexpectantly.  They are giving people the option to read some text instead of going with a ”watch video or go away” approach. [...] [...] They abandoned the black and white scheme (which was just a little too forboding) in favor of some color.  They got rid of the little video rollover effects that would annoy users unexpectantly.  They are giving people the option to read some text instead of going with a ”watch video or go away” approach. [...]

]]> By: John Edwards 2: The Campaign Site » The Bivings Report http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/comment-page-1/#comment-155565 John Edwards 2: The Campaign Site » The Bivings Report Thu, 12 Apr 2007 14:23:10 +0000 http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/#comment-155565 [...] Sounds like a stirring movie, but it isn’t, thank God. It’s the title of my design review of John Edwards campaign site update. I was puzzled by the lack of Edward’s face on the last version of this site, and I thought the overall tone was rather grim. Not John McCain grim, but pretty sullen. Since that initial launch, Edwards has gotten a lot of publicity that really have nothing to do with his campaign. The Ann Coulter weirdness and the announcement of his wife’s medical condition took center stage. Upon viewing his site last week, I was pleasantly surprised to see a much more inviting and energetic offering from his camp. [...] [...] Sounds like a stirring movie, but it isn’t, thank God. It’s the title of my design review of John Edwards campaign site update. I was puzzled by the lack of Edward’s face on the last version of this site, and I thought the overall tone was rather grim. Not John McCain grim, but pretty sullen. Since that initial launch, Edwards has gotten a lot of publicity that really have nothing to do with his campaign. The Ann Coulter weirdness and the announcement of his wife’s medical condition took center stage. Upon viewing his site last week, I was pleasantly surprised to see a much more inviting and energetic offering from his camp. [...]

]]> By: Tom http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/comment-page-1/#comment-117123 Tom Thu, 15 Mar 2007 14:15:13 +0000 http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/#comment-117123 I still think if the interior real estate were dealt with in a much more colorful manner (including some white space)the black would be an effective and striking background. I still think if the interior real estate were dealt with in a much more colorful manner (including some white space)the black would be an effective and striking background.

]]> By: Luigi Montanez http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/comment-page-1/#comment-117100 Luigi Montanez Thu, 15 Mar 2007 14:01:45 +0000 http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/#comment-117100 I see where the McCain team was going with this, and I've always thought a black and white color scheme would be a good one for a statesman candidate for President. However, the design is TOO black and not enough white. Here's the blog of the NY Times' online design lead, Khoi Vinh: <a href="http://www.subtraction.com/" rel="nofollow">Subtraction</a> This is an excellent use of black and white, with black being used for outstanding typography rather than background. Also, the use of orange for links is striking. On a related note, I've also done a little review of sorts on McCain's email strategy: <a href="http://www.leftisphere.com/2007/mccain-email-strategy" rel="nofollow">McCain's Strange Emails</a> I see where the McCain team was going with this, and I’ve always thought a black and white color scheme would be a good one for a statesman candidate for President. However, the design is TOO black and not enough white.

Here’s the blog of the NY Times’ online design lead, Khoi Vinh:

Subtraction

This is an excellent use of black and white, with black being used for outstanding typography rather than background. Also, the use of orange for links is striking.

On a related note, I’ve also done a little review of sorts on McCain’s email strategy:

McCain’s Strange Emails

]]> By: Jonathan Trenn http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/comment-page-1/#comment-103029 Jonathan Trenn Thu, 08 Mar 2007 03:40:53 +0000 http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/#comment-103029 I really think the flag should show its colors. The ol' Red, White, and Blue. And his first name should be part of the logo. Otherwise, it could be confused with the fish food company. The logo that is. I really think the flag should show its colors. The ol’ Red, White, and Blue. And his first name should be part of the logo. Otherwise, it could be confused with the fish food company. The logo that is.

]]> By: Todd Zeigler http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/comment-page-1/#comment-102275 Todd Zeigler Wed, 07 Mar 2007 18:18:47 +0000 http://www.bivingsreport.com/2007/campaign-design-review-mccain-for-president/#comment-102275 You didn't mention the biggest usability problem on the site: the fact that video starts playing unexpectedly when you rollover those bottom buttons. I don't think you ever want to suprise/annoy users like that. To top it off, the videos really don't provide real information. Bells and whistles for the sake of bells and whistles. You didn’t mention the biggest usability problem on the site: the fact that video starts playing unexpectedly when you rollover those bottom buttons. I don’t think you ever want to suprise/annoy users like that. To top it off, the videos really don’t provide real information. Bells and whistles for the sake of bells and whistles.

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