Comments on: Campaigns are Conversations http://www.bivingsreport.com/2007/campaigns-are-conversations/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group. Thu, 11 Mar 2010 18:41:25 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: nancy andrews http://www.bivingsreport.com/2007/campaigns-are-conversations/comment-page-1/#comment-227903 nancy andrews Tue, 03 Jul 2007 20:54:33 +0000 http://www.bivingsreport.com/2007/campaigns-are-conversations/#comment-227903 hi would like to get some hillary clinton campain buttons. hi would like to get some hillary clinton campain buttons.

]]> By: Media SITREP http://www.bivingsreport.com/2007/campaigns-are-conversations/comment-page-1/#comment-99526 Media SITREP Tue, 06 Mar 2007 12:15:18 +0000 http://www.bivingsreport.com/2007/campaigns-are-conversations/#comment-99526 <strong>Hillary’s “Conversation” Video v. Obama’s Youtube Approach...</strong> So, the word went out today, Hillary’s starting her “conversation.” “Let’s talk, let’s chat lets start a dialogue,” she says. (The word “conversation;” is used six times in her “I’m in&... Hillary’s “Conversation” Video v. Obama’s Youtube Approach…

So, the word went out today, Hillary’s starting her “conversation.” “Let’s talk, let’s chat lets start a dialogue,” she says. (The word “conversation;” is used six times in her “I’m in&…

]]> By: Patrick Ruffini :: Campaigns Aren’t Conversations http://www.bivingsreport.com/2007/campaigns-are-conversations/comment-page-1/#comment-70991 Patrick Ruffini :: Campaigns Aren’t Conversations Wed, 21 Feb 2007 04:50:35 +0000 http://www.bivingsreport.com/2007/campaigns-are-conversations/#comment-70991 [...] “Campaigns are conversations.” If I hear this one more time, I swear my head is going to explode. Campaign 2008 already has its most overused cliche, at least among us techie types. [...] [...] “Campaigns are conversations.” If I hear this one more time, I swear my head is going to explode. Campaign 2008 already has its most overused cliche, at least among us techie types. [...]

]]> By: Everything is Miscellaneous » Blog Archive » Hillary’s conversational site — and why house parties are not MeetUps http://www.bivingsreport.com/2007/campaigns-are-conversations/comment-page-1/#comment-51501 Everything is Miscellaneous » Blog Archive » Hillary’s conversational site — and why house parties are not MeetUps Fri, 02 Feb 2007 21:43:41 +0000 http://www.bivingsreport.com/2007/campaigns-are-conversations/#comment-51501 [...] Now that Hillary has announced that her campaign is a "conversation," Todd Ziegler rounds up the conversational elements of her site. Political campaigns are perhaps the most corrosive of genuine conversations because campaigns make run-of-the-mill control freaks look like drunken libertines. Their idea of a great conversation is generally the sort of Bush town hall meeting where citizens are frisked for ideas before entering. The best hope for a conversational campaign is one that brings supporters together and then gets out of the way. But campaigns want to be at the center of every conversation. For example, Todd wonders why campaigns have abandoned MeetUp.com for house parties. Part of the answer is that campaigns want to have more control over the meetings' data and governance, and that's not totally illegitimate; MeetUp.com is a civic-minded group (bless 'em), but it's still a private company. But campaigns generally are not re-creating MeetUp. They're replacing meetups with house parties. That's what the Kerry campaign did, and I could never convince Zack Exley (who's also civic-minded, bless him), who was in charge of Kerry's Internet campaign, that house parties are fundamentally different than the Meetups that fueled the Dean campaign. First, and most obviously, house parties traditionally are traditionally fund raisers. Dean Meetups were not. The house party message is clear: Have a nice chat while you take out your checkbook. Second, campaigns generally assume more ownership of house parties than Meetups. At times, the Dean campaign provided some topic they thought the group might want to talk about. A couple of times, Dean addressed the Meetups via TV. But there's a real difference in feeling between that and arriving at a friend's house and being dealt the official house party "kit" materials. Third, and most important, house parties are in private spaces. Meetups were in public spaces. A house party is put on for the attendees. The host has an obligation to make sure it goes well. But a Meetup in a bar or a restaurant is an empty space within which we are trusted to figure out what to do...what to do during the Meetup and what to do to take our country back (as Deaniacs put it). House parties are parties with guests. Meetups are meetings among citizens. It's a subtle difference, and I can't quite articulate it. But I've been to house parties and to Meetups, and the difference is very real. [Tags: politics hillary_clinton meetup campaigns marketing conversations everything_is_miscellaneous ] [...] [...] Now that Hillary has announced that her campaign is a “conversation,” Todd Ziegler rounds up the conversational elements of her site. Political campaigns are perhaps the most corrosive of genuine conversations because campaigns make run-of-the-mill control freaks look like drunken libertines. Their idea of a great conversation is generally the sort of Bush town hall meeting where citizens are frisked for ideas before entering. The best hope for a conversational campaign is one that brings supporters together and then gets out of the way. But campaigns want to be at the center of every conversation. For example, Todd wonders why campaigns have abandoned MeetUp.com for house parties. Part of the answer is that campaigns want to have more control over the meetings’ data and governance, and that’s not totally illegitimate; MeetUp.com is a civic-minded group (bless ‘em), but it’s still a private company. But campaigns generally are not re-creating MeetUp. They’re replacing meetups with house parties. That’s what the Kerry campaign did, and I could never convince Zack Exley (who’s also civic-minded, bless him), who was in charge of Kerry’s Internet campaign, that house parties are fundamentally different than the Meetups that fueled the Dean campaign. First, and most obviously, house parties traditionally are traditionally fund raisers. Dean Meetups were not. The house party message is clear: Have a nice chat while you take out your checkbook. Second, campaigns generally assume more ownership of house parties than Meetups. At times, the Dean campaign provided some topic they thought the group might want to talk about. A couple of times, Dean addressed the Meetups via TV. But there’s a real difference in feeling between that and arriving at a friend’s house and being dealt the official house party “kit” materials. Third, and most important, house parties are in private spaces. Meetups were in public spaces. A house party is put on for the attendees. The host has an obligation to make sure it goes well. But a Meetup in a bar or a restaurant is an empty space within which we are trusted to figure out what to do…what to do during the Meetup and what to do to take our country back (as Deaniacs put it). House parties are parties with guests. Meetups are meetings among citizens. It’s a subtle difference, and I can’t quite articulate it. But I’ve been to house parties and to Meetups, and the difference is very real. [Tags: politics hillary_clinton meetup campaigns marketing conversations everything_is_miscellaneous ] [...]

]]> By: Hillary Clinton Posts Question to Yahoo! Answers » The Bivings Report http://www.bivingsreport.com/2007/campaigns-are-conversations/comment-page-1/#comment-45858 Hillary Clinton Posts Question to Yahoo! Answers » The Bivings Report Fri, 26 Jan 2007 22:09:18 +0000 http://www.bivingsreport.com/2007/campaigns-are-conversations/#comment-45858 [...] Following in the footsteps of the likes of Bono and as part of her “conversational” Presidential campaign, Hillary Clinton posted a question to Yahoo! Answers two days ago.  I’m not a big fan of Yahoo! Answers, but this seems like a pretty good idea.  [...] [...] Following in the footsteps of the likes of Bono and as part of her “conversational” Presidential campaign, Hillary Clinton posted a question to Yahoo! Answers two days ago.  I’m not a big fan of Yahoo! Answers, but this seems like a pretty good idea.  [...]

]]> By: Clinton is in, and blogging will play a crucial part in her campaign « Blog Campaigning http://www.bivingsreport.com/2007/campaigns-are-conversations/comment-page-1/#comment-43025 Clinton is in, and blogging will play a crucial part in her campaign « Blog Campaigning Mon, 22 Jan 2007 14:42:38 +0000 http://www.bivingsreport.com/2007/campaigns-are-conversations/#comment-43025 [...] Clinton is in, and blogging will play a crucial part in her campaign Cnn wrote yesterday that Sen. Hillary Clinton jumped into the fray as a 2008 presidential candidate with the words “I’m in” posted on her Web site, and as Todd Zeigler of the Bivings Report notes, Senator Clinton appears to have spent some time with the Cluetrain Manifesto (”markets are conversations”). [...] [...] Clinton is in, and blogging will play a crucial part in her campaign Cnn wrote yesterday that Sen. Hillary Clinton jumped into the fray as a 2008 presidential candidate with the words “I’m in” posted on her Web site, and as Todd Zeigler of the Bivings Report notes, Senator Clinton appears to have spent some time with the Cluetrain Manifesto (”markets are conversations”). [...]

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