CNN Launches New Beta Website

This morning, Steve pointed to me to the new beta version of the CNN.com website, which is now available for public testing. You can view it here and take a guided tour of the new site here. Following are a few things that jumped out at me:

Things I Like

(1) The site is pretty Ajaxy, meaning users can access content without reloading pages, thus minimizing page views. This is significant, as it makes CNN one of the first large media properties to embrace new technology and take a baby step away from the page view advertising model.

(2) They’ve launched a new video section that is a huge improvement. On the current site, all videos are presented in slow loading pop up windows. They are now embedding the video in a normal page and using Flash, which creates a much better user experience. I hated the pop ups so much I literally would not click on any video links. In addition, they’ve come up with a clever way to integrate videos with accompanying stories through tabbing.

There are a couple of major problems with the videos though: the way it is set up there is no way to embed a CNN video into your blog and, more importantly, there is no easy way to link directly to an individual video. No good.

(3) Sort of like Amazon and Netflix, the new site has a recommendation engine that refers you to relevant stories based on your browsing history. An example is below.

Things I Don’t LIke

(1) The email and save options on the story pages still work using pop up windows and not Ajax. They should really fix this. Did I mention that I hate pop up windows?

(2) The site doesn’t have any social tools. There is no way to comment on what you are reading or to establish a profile on the site, like USA Today and the Washington Post have done recently.

Overall, I think this is an improvement. I would have liked to see more social features but improving the way the video works on the site is a huge thing for me.

What do you think? Let us know in the comments.

Update: I’ll post links to other reviews as I see them.

  • http://thedailybackground.com Arlen

    Wow, that’s a great idea, embeddable video I mean. I didn’t think of that when writing my “few thoughts on the new CNN beta site,” but I’ll add it now and link back. Thanks.

  • http://www.thedailybackground.com/2007/06/01/a-few-thoughts-on-the-new-cnn-beta-site/ The Daily Background » Blog Archive » A few thoughts on the new CNN beta site

    [...] Update: The Bivings group suggests that CNN provide embeddable video players for their 2-3 minute short clips on various subjects like YouTube and other sites do. What a great idea that would be.   Subscribe to our rss feed   Email this     Print this    Visit the homepage for more items like this digg_url = ‘http://www.thedailybackground.com/2007/06/01/a-few-thoughts-on-the-new-cnn-beta-site/’; digg_bgcolor = ‘#ffffff’; digg_skin = ‘compact’; reddit_url=’http://www.thedailybackground.com/2007/06/01/a-few-thoughts-on-the-new-cnn-beta-site/’ if (typeof window.Delicious == “undefined”) window.Delicious = {}; Delicious.BLOGBADGE_DEFAULT_CLASS = ‘delicious-blogbadge-line’;     [Trackback URL] [...]

  • http://www.bivingsreport.com Todd Zeigler

    Thanks Arlen.

  • Bob D.

    They still use Yahoo Search. I don’t understand why?

  • http://publishing2.com/2007/06/01/spyware-alert-are-sites-you-visit-spying-on-you/ Spyware Alert: Are Sites You Visit Spying On You? » Publishing 2.0

    [...] The item on the left is from the beta version of CNN’s redesigned site, which, like the Amazon recommendation system, recommends articles based on your browsing history (via Bivings Report). [...]

  • http://www.martinstabe.com/blog/2007/06/02/links-for-2007-06-02/ Martin Stabe » links for 2007-06-02

    [...] The Bivings Report: CNN Launches New Beta Website “the new site has a recommendation engine that refers you to relevant stories based on your browsing history. “ (tags: cnn online design) [...]

  • http://http.bob2-bobleft.blogspot.com Robert Wooller

    I like the way the site has got wider. It now uses most of my screen and it looks more in depth and professional. I always use CNN.com.

  • http://www.patrickruffini.com Patrick Ruffini

    This is pretty weak and nowhere close to the existing CNN.com. My criticism of this site is the same as my criticism of the new WaPo: more whitespace equals less substance. Except they’ve taken it to a new extreme. There’s a balance to be struck and the current CNN.com does it quite well. You don’t go quite as busy as most of the sports sites or what my friends at Townhall.com are doing, but you’ve got to show some meat on the bone. A basic three column design like this might work for a lifestyle pub like Portfolio.com, but for “the world’s news leader?”

    Are we at a point where we are regressing on Web design? I think so. Most of the sites that weren’t abjectly horrible before (like USA Today) have gotten worse with redesigns.

  • http://www.bivingsreport.com Todd Zeigler

    Patrick – my reaction to the design was to not really to have a reaction. Boring. I do think they’ve made some usability improvements though (particularly with the video).

  • dharsana

    embeded video is good

  • http://ThunkDifferent.com Thunk DIfferent

    i like the new site, thanks for pointing out the pros and cons.

    -http://ThunkDifferent.com

  • http://forecast-blog.com/2007/06/29/cnncom-to-launch-web-20-re-design-this-weekend/ CNN.com To Launch Web 2.0 Re-design This Weekend : Forecast-Blog

    [...] The new CNN.com also makes great use of Ajax, which as the Bivings Report noted, reduces page loading and so is “a baby step away from the page view advertising model.” [...]

  • http://media.mindmeters.com/ar/1200 mind new media » CNN.com To Launch Web 2.0 Re-design This Weekend

    [...] The new CNN.com also makes great use of Ajax, which as the Bivings Report noted, reduces page loading and so is “a baby step away from the page view advertising model.” [...]

  • http://www.iadvert.mobi/2007/06/29/cnncom-to-launch-web-20-re-design-this-weekend/ iAdvert.mobi » CNN.com To Launch Web 2.0 Re-design This Weekend

    [...] The new CNN.com also makes great use of Ajax, which as the Bivings Report noted, reduces page loading and so is “a baby step away from the page view advertising model.” [...]

  • http://www.adaptivepath.com/blog/2007/07/03/cnncom-relaunch-case-study-at-ux-week/ adaptive path » blog » blog archive » CNN.com relaunch case study at UX Week

    [...] The recent relaunch of CNN.com has a lot of people talking — and wondering just what went into such an ambitious step forward for an established brand like CNN. [...]

  • http://www.readprint.com Jennifer

    Hi,

    I stumbled upon your site today and was quite impressed. I really liked the design. Did you make it yourself?

    I wanted to let you know about ReadPrint.com — a massive non-profit library similar to Bartleby — except its far better organized and user friendly. We’ve been using it extensively in school nowadays — it’s great for doing research since you can search within the books.

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