Comments on: Facebook Applications: the Future of Fundraising? Probably not.

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By: UK Fundraising | Blogs | Bryan Miller | Blog Archive | Facebook fundraising apps - a brief review

Fri, 24 Aug 2007 05:09:14 +0000

[...] question was raised back in early June by Erin Teeling in a post about Causes on the Bivings Report blog, where she highlighted the fact that despite membership for several causes being very high the [...]

By: Ian from www.thenewsroom.com

Ian from www.thenewsroom.com — Sat, 04 Aug 2007 14:54:20 +0000

Maybe not the future of fundraising but there are lots of monetization options out there! http://apps.facebook.com/thenewsroom

By: Heather

Heather — Fri, 20 Jul 2007 14:36:28 +0000

See this new Facebook App:

http://apps.facebook.com/chang...../view/1122

It blows away Causes.

My heart really belongs to MySpace though. I run:

http://www.myspace.com/nonprof.....anizations

And publish MySpace best Practices for Nonprofit Organizations:

http://www.diosacommunications.....ctices.htm

I actually think there is great potential to fundraise on MySpace and Facebook, but like any other tried and true fundraising campaign strategy… it takes time to figure out what works and what doesn’t. Just like other online fundraising campaigns, you have to ask your MySpace friends to donate (can’t do this in Facebook Causes). Simply placing a widget on your MySpace doesn’t work… you have to sending out fundraising bulletins and blog… inspire your community to give and continuously reconnect with them…

By: Patrick Ruffini :: links for 2007-06-22

Patrick Ruffini :: links for 2007-06-22 — Fri, 22 Jun 2007 12:28:11 +0000

[...] Facebook Applications: the Future of Fundraising? Probably not. » The Bivings Report (tags: facebook fundraising) [...]

By: abenamer

abenamer — Thu, 21 Jun 2007 14:14:26 +0000

The analysis is lacking in both substance and vision. You might want to do a little better and ask Project Agape for the numbers, they’re more than willing to hand them out.

Go here for more information:

http://www.nonprofittechblog.o.....ject-agape

I’m going to repeat my assertion here. Tell me what offline campaign you know about that can cause one million people to sign up for a cause. In 27 days. With no advertising budget. And no consultants like Bivings Group to help them out.

They’ve raised $100k in 27 days, surely that’s a triumph for an essentially untried technology. They’re signing up thousands of people an hour. And with Facebook’s API, you have unparalleled access to the demographic and psychographic profiles of all your users.

By: USA Fundraising

USA Fundraising — Wed, 20 Jun 2007 15:33:26 +0000

Great article! I think the fact that a fundraising application is available on Facebook, and that it’s being used at all is a great step forward for online fundraising. The concept has been around for a while, but has just recently, I think, been gaining popularity in the nonprofit community.

As you said, this application is also a great way for causes and organizations to get a voice. All those members may not translate into big fundraising dollars, but it may very well be translating into communities of people becoming aware of situations and causes they previously knew nothing about.

Again, great article – something to keep an eye on for sure!

By: The Buzz Bin » Blog Archive » Goodness Gracious, Great Blogs of Fire!

The Buzz Bin » Blog Archive » Goodness Gracious, Great Blogs of Fire! — Wed, 20 Jun 2007 13:12:24 +0000

[...] Here’s an interesting one. Perhaps like me, you’ve been super jazzed about Facebook’s network application integration feature. This news opened the power of Facebook’s network to marketers in a way that enables us to access users by creating valuable applications for them. Social media strategy at its best. But the Bivings report says that network application fatigue may set in, and that fund-raising applications are failing. It seems to me that Bivings Writer Erin Teeling hit the nail on the head with this statement, “…it’s also a question whether people are ready to give money and/or be sold to through the social network.” A social media law or axiom that we believe in: Participation and value building works, but exploitation and selling always fails. And thus another round of social media failures appear to be on the way. [...]

By: Sam Davidson

Sam Davidson — Tue, 19 Jun 2007 11:32:21 +0000

I think you’ve done a great job with this analysis. I’ve found that the college and young adult crowd are looking for ways to get involved. I’m not sure that FB will lead the way in this involvement, but it does offer at least one option, even if only a few dollars are generated by a few people.

By: Mike Connery

Mike Connery — Mon, 18 Jun 2007 17:31:55 +0000

You are only looking at half the equation. Causes still cannot raise money for candidates or PACS, and only a handful of political nonprofits are using the application.

So far, it looks like most people are also just throwing a page up and waiting for the loot to roll in. No one is conducting a strategic campaign to leverage this fundraising platform.

I’ve written about this much more extensively on my blog.

http://futuremajority.com/node/493