Facebook Platform is a Game Changer

I have a new entry on my list of technologies that will impact the 2008 elections. Facebook Platform.

In a nutshell, Facebook is boldly opening things up, allowing outside developers (like us) to build third party applications right on top of Facebook. Essentially, Facebook is becoming a technology platform, a la Salesforce.

On a mundane level, this will allow developers to do things such as replace the Facebook Photos section with photos from, say, a Flickr account.

On a more substantitive level, Facebook Platform will allow political campaigns and advocacy groups to embed action tools (fundraising, team building, letters to the editor, etc.) and other stuff I can’t even fathom right into Facebook. Check out what Project Agape has done as an example.

Obviously, the devil is in the details. Who has access to this data? How difficult will Facebook’s markup language be to learn? Is it really as open as it sounds? But from where I’m sitting Facebook Platform looks like a game changer. Can’t wait to play.

Update: TechPresident has info on a Facebook application the Obama campaign has already developed.

| Trackback URL |

Trackbacks/Pings

  1. Obama’s Facebook Application » The Bivings Report
  2. Obama’s Facebook Application » The Bivings Report
  3. Facebook unveils Facebook Platform | Gino Cosme

Comments

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

Search Site

Archives

2008
Jan Feb Mar Apr May  
2007
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2006
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2005
Jan Feb Apr May Jun Jul
Aug Sep Nov Dec    
2004
Jan Feb Mar Apr May Jun
Jul Aug Sep Nov Dec  
2003
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2002
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2001
          Dec