Facebook Platform is a Game Changer

I have a new entry on my list of technologies that will impact the 2008 elections. Facebook Platform.

In a nutshell, Facebook is boldly opening things up, allowing outside developers (like us) to build third party applications right on top of Facebook. Essentially, Facebook is becoming a technology platform, a la Salesforce.

On a mundane level, this will allow developers to do things such as replace the Facebook Photos section with photos from, say, a Flickr account.

On a more substantitive level, Facebook Platform will allow political campaigns and advocacy groups to embed action tools (fundraising, team building, letters to the editor, etc.) and other stuff I can’t even fathom right into Facebook. Check out what Project Agape has done as an example.

Obviously, the devil is in the details. Who has access to this data? How difficult will Facebook’s markup language be to learn? Is it really as open as it sounds? But from where I’m sitting Facebook Platform looks like a game changer. Can’t wait to play.

Update: TechPresident has info on a Facebook application the Obama campaign has already developed.

  • http://www.bivingsreport.com/2007/obamas-facebook-application/ Obama’s Facebook Application » The Bivings Report

    [...] When I first heard about Facebook Platform, my first instinct was to build a set of action tools into Facebook like Project Agape is doing. But having looked into it a bit further, it may be that a more subtle approach like the one taken by Obama is a better fit for the Facebook culture. [...]

  • http://www.bivingsreport.com/2007/obamas-facebook-application/ Obama’s Facebook Application » The Bivings Report

    [...] When I first heard about Facebook Platform, my first instinct was to build a set of action tools into Facebook like Project Agape is doing. But having looked into it a bit further, it may be that a more subtle approach like the one taken by Obama is a better fit for the Facebook culture. [...]

  • http://www.cosmedia.co.za/facebook-unveils-facebook-platform/ Facebook unveils Facebook Platform | Gino Cosme

    [...] Read/WriteWeb, The Startup Game, Pronet Advertising, Scobleizer, TechFold, The Bivings Report, The Gong Show, TechCrunch, Digital Alchemy dot TV, and Somasegar’s WebLog. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

blog comments powered by Disqus

Notice

We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

Categories

Archives