Internet, Politics, Social Networks
Feb 8, 2007
Todd Zeigler
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Hotsoup Vs. The Bivings Report

I trashed the political social networking site Hotsoup pretty good back in October and immediately forgot about it and moved on with my life.

Then today I came across a post over at Fishbowl DC comparing Alexa traffic of Hotsoup to that of sites like DailyKos and Instapundit.  Hotsoup did not fair well. 

So I lowered the stakes and compared Hotsoup traffic to that of our modest blog, The Bivings Report, over the last three months.

That, my friends, is what you call a BAD SIGN.  Sure, Alexa data is unreliable, but after all that hype you'd think they'd be doing a lot better than our stupid company blog. 

Mashable summed up the problem pretty well in their launch review: "too many politicians, not enough programmers."

  • kenneth

    I just remembered to come back and re-read this post- unfortunately, not for the main content but to re-read your comment “sure, Alex data is unreliable”.

    It was a timely comment as it had come up in a work situation (at a *friend’s* job of course, not mine)- some non-techie board member or executive-type may or may not have asked about Alexa data, but didn’t understand why most people dismissed his questions and concerns and still thought of Alexa as authoritative.

    I meant to ask you about alternatives to Alexa- are there any good ones? (I still need to check out impactwatch) I mostly use Google Trends but even that seems a off-target at times. But at least Google don’t use an IE toolbar to get their data.

  • http://www.bivingsreport.com Todd Zeigler

    Kenneth,

    The only alternative I know about is a new one called Compete:

    http://www.compete.com

    The two other companies that I know of that do this kind of stuff are Hitwise and Comscore. But they are on a pay model.

    http://www.comscore.com
    http://www.hitwise.com

    TZ

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Notice

We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

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